What our white paper contains
By selecting 10 strategic levers for developing your online sales, Soledis invites you to take a step back and take stock of your e-commerce activity. Is your marketing positioning right? Is your IT infrastructure right for your business? Have you optimized your Ux for speed, graphics and the buying tunnel? Do you sell on marketplaces? What web marketing actions have you taken to win over new customers? And to retain existing customers? This guide is aimed at company directors who have one or more e-commerce sites and are looking for ways to improve their online sales.
This practical guide, published by Soledis, Prestashop agency based in Vannes, Brittany, covers all aspects of a BtoC or BtoB e-commerce business. For example, you'll discover :
- Questions to ask yourself to validate its marketing positioning
- The benefits of datavisualization to manage your business effectively and pragmatically
- What to bear in mind if you're selling to a BtoB target
- A memo on the creation ofgood online and offline customer relations
- Criteria for choosing a good web hosting
- The reasons for connect your online sales platform with your ERP, CRM or PIM
- The challenges of distributing your products on the marketplaces
- Keys to understanding SEO naturalness of your products
Based on the experience of our 350 customersWe have selected a selection of the most frequently asked questions from our customers and their journey through the e-commerce adventure. 10 tips for e-commerce managers. The solutions proposed in this guide for boost your sales are both strategic, marketing, technical or logistics in the image of 360° expertise which is Soledis'.
