Specifications website redesign
Your website redesign specifications provide your business vision. The specifications are the compass for your website redesign. A central document, it defines your objectives and functional requirements, as well as your company's identity (its values, its promise, its history...). A complete and exhaustive set of specifications will enable you to obtain a precise cost estimate, both in terms of the financial burden and the timeframe envisaged.
When redesigning a site, choosing a CMS solution is a key step. Your business is already up and running, and your needs have been identified. So the challenge lies in developing functionalities to build a site that will not only help you market your products and services, but also optimize your processes and ultimately increase your productivity and profitability.
Structure your website redesign specifications
1 - Your motivations
What are you looking to improve, modify or correct?
List the strengths and weaknesses of your current site to help you define your priorities.
2 - Your objectives
Increase traffic volume, improve corporate image, boost sales...?
Detail your SMART (Simple - Measurable - Achievable - Realistic - Time-bound) objectives with this new website.
3 - Your personas
Who are they, how old are they, what is their profession, what are they looking for, what are their habits and what are their attention factors?
Draw up a profile of your personas and their expectations.
4 - Your competitors
Who are they, what do they offer, what price ranges are they positioned in, what makes them unique?
Study your competitors' sites. What are their best practices? What differentiates you from them?
5 - Your budget
Have you drawn up a web business plan? What is the budget for your project?
Defining a budget range will enable your service provider to adjust his offer as closely as possible to your needs.
6 - Your technical specifications and constraints
Hosting, security, connection to third-party systems, possible limitations of your IT infrastructure...
Specify your expectations concerning the needs related to your site redesign project, list the tools to be interconnected and the workflows to be taken into account.
7 - Graphic identity
Do you have a specific graphic identity or design requirements for your future website?
List the elements and content that the service provider will have to take over and those that he will have to create.
8 - Your service provider
What do you expect from your service provider when it comes to creating and designing your website?
Determine precisely which tasks will be carried out by your in-house teams and which by your service provider: design, content, technical development...
9 - Your organization
Which departments in your company will be consulted? Who will be involved in the project? Who will administer the site once it's online?
List the people responsible and their decision-making level for this project.
10 - Your digital strategy
Do you need support with your digital strategy (SEO optimization, Google Ads campaign management, etc.)?
Express your needs for webmarketing support.
11 - Putting your new site online
Why this particular date? What are the stakes behind the launch of your site?
Set a date. If necessary, divide the project into batches, specifying the order of priority for putting it online and the date.
Download our free website redesign specifications
To help you think through your website creation or redesign project, don't hesitate to contact us at contact our teams. Thanks to our dual technical and webmarketing skills and our audit methodology, we'll be able to guide your Web project!
Any other request? Please write to
contact@groupe-soledis.com
9 Avenue Georges Pompidou
Door 6 - 1st floor
56034 VANNES Cedex
Hub Creatic
6 Rue Rose Dieng-Kuntz 44300 NANTES
