Shopify specifications
Your Shopify specifications are your business vision. Drawing up this document enables you to anticipate all aspects of a website: hosting (integrated with Shopify - ask yourself if this is right for you before choosing this CMS), monitoring (not included in Shopify hosting), graphics, UX and responsive design, specific functionalities, natural referencing, online advertising, tracking... We've provided you with a free Shopify specifications template to help you prepare for the launch of your site.
The Shopify CMS makes life easier for you in several essential aspects of a website: Shopify graphic themes are elegant and functional, hosting is taken into account, cash register software is integrated (for click and collect, barcode editing, etc.) and online tracking and advertising marketing tools are already included in your Shopify website back office.. Your challenge is to develop functionalities specific to your business and your sales and shipping processes. You'll find these features in the Shopify app store, but if you can't find what you're looking for, you'll need a Shopify agency like Soledis to create your custom app.
Structure your Shopify specifications
1 - Your motivations
What are you looking to improve, modify or correct?
List the strengths and weaknesses of your current site to help you define your priorities.
2 - Your objectives
Increase traffic volume, improve corporate image, boost sales...?
Detail your SMART (Simple - Measurable - Achievable - Realistic - Time-bound) objectives with this new website.
3 - Your personas
Who are they, how old are they, what is their profession, what are they looking for, what are their habits and what are their attention factors?
Draw up a profile of your personas and their expectations.
4 - Your competitors
Who are they, what do they offer, what price ranges are they positioned in, what makes them unique?
Study your competitors' sites. What are their best practices? What differentiates you from them?
5 - Your budget
Have you drawn up a web business plan? What is the budget for your project?
Defining a budget range will enable your service provider to adjust his offer as closely as possible to your needs.
6 - Your technical specifications and constraints
Hosting, security, connection to third-party systems, possible limitations of your IT infrastructure...
Specify your expectations concerning the needs related to your site redesign project, list the tools to be interconnected and the workflows to be taken into account.
7 - Graphic identity
Do you have a specific graphic identity or design requirements for your future website?
List the elements and content that the service provider will have to take over and those that he will have to create.
8 - Your service provider
What do you expect from your service provider when it comes to creating and designing your website?
Determine precisely which tasks will be carried out by your in-house teams and which by your service provider: design, content, technical development...
9 - Your organization
Which departments in your company will be consulted? Who will be involved in the project? Who will administer the site once it's online?
List the people responsible and their decision-making level for this project.
10 - Your digital strategy
Do you need support with your digital strategy (SEO optimization, Google Ads campaign management, etc.)?
Express your needs for webmarketing support.
11 - Putting your new site online
Why this particular date? What are the stakes behind the launch of your site?
Set a date. If necessary, divide the project into batches, specifying the order of priority for putting it online and the date.
Download our free Shopify specifications
To help you with your Shopify website creation or redesign project, don't hesitate to contact us at contact our teams. Thanks to our studio of experienced web developers and our webmarketing experts, we can guide your web project on Shopify or another CMS!
Any other request? Please write to
contact@groupe-soledis.com
9 Avenue Georges Pompidou
Door 6 - 1st floor
56034 VANNES Cedex
Hub Creatic
6 Rue Rose Dieng-Kuntz 44300 NANTES
