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PrestaShop specifications

Your PrestaShop specifications provide your business vision. Your PrestaShop agency will use your PrestaShop specifications as the basis for a redesign quote. This document sets out your positioning and corporate identity, then defines your e-commerce objectives and the functional requirements of your PrestaShop site.

Simplicity first

By listing the elements to be deployed on your site, the Prestashop specifications form the link between your marketing strategy and your e-commerce objectives. The specifications document is a reference tool to enable your Prestashop agency propose a commercial offer adapted to your needs. The more complete your specifications, the more precise your agency's costing will be, and the more realistic your project schedule.

It is therefore essential to spend time on this in-depth work to avoid the risk of failure of your redesign (over-budget, missing features, production delays, unperceivable ROI, etc.). Put the odds in your favor by using a comprehensive, well-thought-out specifications template.

Structure your PrestaShop specifications

1 - Your motivations

What are you looking to improve, modify or correct?

List the strengths and weaknesses of your current site to help you define your priorities.

2 - Your objectives

Increase traffic volume, improve corporate image, boost sales...?

Detail your SMART (Simple - Measurable - Achievable - Realistic - Time-bound) objectives with this new website.

3 - Your personas

Who are they, how old are they, what is their profession, what are they looking for, what are their habits and what are their attention factors?

Draw up a profile of your personas and their expectations.

4 - Your competitors

Who are they, what do they offer, what price ranges are they positioned in, what makes them unique?

Study your competitors' sites. What are their best practices? What differentiates you from them?

5 - Your budget

Have you drawn up a web business plan? What is the budget for your project?

Defining a budget range will enable your service provider to adjust his offer as closely as possible to your needs.

6 - Your technical specifications and constraints

Hosting, security, connection to third-party systems, possible limitations of your IT infrastructure...

Specify your expectations concerning the needs related to your site redesign project, list the tools to be interconnected and the workflows to be taken into account.

7 - Graphic identity

Do you have a specific graphic identity or design requirements for your future website?

List the elements and content that the service provider will have to take over and those that he will have to create.

8 - Your service provider

What do you expect from your service provider when it comes to creating and designing your website?

Determine precisely which tasks will be carried out by your in-house teams and which by your service provider: design, content, technical development...

9 - Your organization

Which departments in your company will be consulted? Who will be involved in the project? Who will administer the site once it's online?

List the people responsible and their decision-making level for this project.

10 - Your digital strategy

Do you need support with your digital strategy (SEO optimization, Google Ads campaign management, etc.)?

Express your needs for webmarketing support.

11 - Putting your new site online

Why this particular date? What are the stakes behind the launch of your site?

Set a date. If necessary, divide the project into batches, specifying the order of priority for putting it online and the date.

Download our free PrestaShop specifications document

If you'd like to benefit from our advice when considering the creation or redesign of your Prestashop site, don't hesitate to contact us. Contact us. Thanks to our dual technical and webmarketing skills, we can offer you in-depth audits to guide your e-commerce project! In the meantime, download our free PrestaShop specifications template to help you structure the key information for your Prestashop site creation or redesign.