PrestaShop migration
Migrer, c'est grandir & gagner en qualité de service
A migration to Prestashop should be an opportunity to get your site back on a sound technical, functional and commercial footing. The key? A more modern design, a more efficient buying tunnel, a more ergonomic interface in both front and back office, easy addition of functionalities, ready-to-use modules... Take advantage! Of course, it's important to capitalize on what you already have, by recovering all your data, but it's also a good idea to take advantage of this to give your site a facelift!
A migration to PrestaShop means choosing...
Efficiency for success
Prestashop is a tried-and-tested CMS for even the biggest e-commerce sites. Is your product catalog growing? Are your customers diversifying? Are your e-commerce requirements evolving? Design, referencing, functionalities, services, ergonomics... these are just some of the areas that will be reworked to boost your online sales.
Reliability and safety
This migration of your e-commerce site may be motivated by the end of a proprietary solution or by the need for support from your agency. Prestashop is the e-commerce market leader in France and very well positioned internationally, and its network of Platinum partner agencies guarantees you top-quality support.
Professionalism
Prestashop offers a wide range of functions for your online sales business. And thanks to its OpenSource development, Prestashop can even be customized to your specific needs. And if you choose a PrestaShop Expert agency like Soledis, you can be sure of securing your e-commerce business in the best possible conditions.
Maintain or even improve your ranking
It's essential not to lose the work you've certainly already put into your search engine optimization. Your keywords, your products and your brand are certainly already known to Google, Bing and the other search engines, and they need to stay that way! This Prestashop migration may also be an opportunity to take stock of your digital strategy and adopt new webmarketing habits.
At Soledis, each migration is accompanied by an SEO audit to make sure that your natural SEO gains are not lost on your new site: redirects, images, reworking of your content and SEO optimizations... our aim is to maintain and grow your performance on the web.
Our PrestaShop references
Preserving the existing
However, the challenge of migration is, of course, the transfer of data: product catalogs, customer accounts with passwords and order history, inventory changes, interconnections with third-party systems... If you're using a proprietary solution (Oxatis, Wix, Shopify, Bigcommerce...), make sure your contract provides for reversibility, i.e. the export of site data (ideally in CSV format). This will simply enable you to import them into your new Prestashop site. To guarantee this data retention, there are .csv file imports, connectors, dedicated modules, ... and a few tricks!
Focus on password import
A small but important detail: you can't know your customers' passwords, since they are encrypted by nature. However, it is essential that this migration does not require your customers to change their passwords, as you risk losing some of them along the way...
Let's take the example of migrating from Woocommerce to Prestashop. Woocommerce doesn't give you access to customer passwords, of course, but it does give you its password verification method.
So when the customer logs on to your Prestashop site for the first time, you check the password using the Woocommerce method, and if it's valid, you save it in Prestashop format. When importing your customer file, simply add a column indicating whether the password is stored in Woocommerce or Prestashop format. As customers log on, passwords will gradually be stored in Prestashop format!
Synchronize your PrestaShop site & your ERP
This Prestashop migration may make you realize how fragile the security of your e-Commerce data really is. You may realize that they are only stored on a proprietary platform (which may soon be obsolete), that exporting them is laborious if not impossible, and that re-entering them carries a high risk of error... Perhaps this migration is an opportunity to connect your e-commerce platform to your ERP?
A veritable Swiss army knife, this highly configurable solution makes real-time data exchange simple and efficient. No more risk of data entry errors that could distort your dashboards. With our Prestashop-ERP interfacing solution, your data is consolidated within your ERP in real time.
Migrating from PrestaShop to Shopify
