Optimizing my mobile strategy
M-commerce is an essential part of e-commerce
M-commerce is an essential part of e-commerce. Mobile's share of e-commerce purchases continues to grow, with +€20bn in 2019, or almost 40% of e-commerce sales according to FEVAD figures. This share is set to become the majority within 2 years, while mobile traffic has already overtaken desktop traffic. Mobile is also a decisive factor in purchasing decisions: it's essential to take into account the entire mobile browsing and purchasing process, as a matter of priority. Mobile First!
Our support
Implementing a coherent digital strategy across all screens (fixed and mobile) is becoming essential. This requires a detailed analysis of the positioning, specificities and technical constraints of m-commerce:
- How can I ensure that my positioning and customer paths are consistent across all my digital devices?
- What are the specifics of m-commerce on smartphones and tablets?
- How can you adapt your e-commerce site to mobile interfaces?
- What are the best practices for mobile communications?
- What is Responsive Design and how can I adapt my content?
3 levels of mobile presence
Soledis helps you define and implement your mobile digital strategy
Smartphone and tablet applications
These applications, both free and paid, enable direct entry into a world by optimizing information flows. The aim is to optimize the responsiveness of smartphone and tablet applications and the experience of the mobinaute - tablonaute.
Mobile version of the site
In addition to high-visibility applications, Soledis tools can be used to create a lighter version of a website (e-commerce or storefront) adapted to the user experience on mobile or tablet devices. This version limits the flows exchanged to optimize navigation while preserving the original web structure.
Full web and Responsive version
While mobile strategies can incorporate the above optimizations, the rollout of 3G and 4G increases throughput capacity, making it possible to use "full" web sites in an optimized way on the move. Responsive Design offers web users an optimal consultation experience, facilitating reading and browsing on mobile and tablet devices.
