A customer interface with your ERP
In today's business world, having a B2B web portal is essential for any company wishing to improve its business operations and optimize its customer relations. At Soledis, we're committed to helping you create an enterprise portal that meets the specific needs of your business.
Thanks to our BtoB expertise and our methodology for analyzing your business processes, we can help you leverage the web to transform even the most complex commercial interactions.
What are the advantages of creating a web interface between you and your customers?
A B2B portal is much more than just a transaction platform; it's a veritable ecosystem that facilitates collaboration between companies. Here are a few key reasons why setting up a B2B portal is essential:
Data centralization
A B2B portal enables you to centralize all your customer, product and transaction information. This makes it easier to manage your operations and improve decision-making. Thanks to a single interface, your teams can access data in real time, promoting transparency and efficiency.
Process automation
One of the key benefits of an enterprise portal is process automation. This includes order management, delivery tracking and payment management. Automation reduces human error and speeds up processes, enabling your company to concentrate on higher value-added tasks.
Improving the customer experience
With a B2B portal, you can offer your customers a personalized experience. By enabling them to access specific catalogs, consult customized offers and manage their orders with ease, you strengthen customer loyalty.
Easier communication
An enterprise portal improves communication between your company and your customers. Features such as integrated messaging and automatic notifications ensure that all parties are informed of developments and changes in real time.
Advanced analytics
B2B portals offer advanced analysis tools for tracking sales performance, customer buying behavior and other key indicators. This valuable data helps you refine your sales strategies and anticipate future needs.
Flexibility and scalability
A good BtoB portal is designed to grow with your business and adapt to your changing needs. You can easily add new functionality, integrate third-party systems or modify workflows.
Lower operating costs
Automating processes reduces the costs associated with human error, processing delays and inefficiencies. By centralizing your operations, you can also reduce the costs associated with managing several separate systems.
Enhanced safety
With a B2B portal, you can ensure enhanced security for your transactions and customer data. Data encryption, two-factor authentication and rigorous security protocols protect your business against cyber threats.
24/7 access
A B2B portal enables your customers to access your services at any time. This gives them unrivalled flexibility to place orders, consult product information or request quotations, even outside business hours.
Creating a B2B portal: Options and solutions
To create an effective B2B portal, it's crucial to choose the right platform and solutions. Three of the most popular options are PrestaShop ,Shopify and WordPress, each offering unique features tailored to the needs of businesses.
Benefits
- Customer account management : Enables easily manage professional customer accounts, with specific B2B functionalities.
- Customized catalogs : Organize your products into detailed categories, offer specific prices according to customer groups, and manage multi-company inventories.
- Automation modules : Use Soledis' SoConnector module to import orders en masse, synchronize data with your ERP and manage your inventory centrally.
Configuration
- Download and install : Soledis will install PrestaShop and host your BtoB portal in partnership with OVH.
- Back-office configuration : Set up your BtoB portal to meet your specific needs.
- Customized design : Create a user interface adapted to your brand and your ordering processes.
- Add modules : Enhance the functionality of your portal.
- SEO optimization : Improve your portal's visibility on search engines to attract new BtoB customers.
Benefits
- Intuitive interface : Simplifies management of products, customers and orders.
- Dedicated B2B applications : Use specific applications to manage B2B functionalities such as customized pricing and bulk orders.
Configuration
- Registration and configuration : Create a Shopify account and configure the basic settings.
- Theme customization : Choose a theme or collaborate with Soledis for a customized design.
- Installing B2B applications : Add applications to enrich your portal and adapt it to your BtoB processes.
- SEO optimization : Use the integrated tools to improve your visibility.
Benefits
- Easy-to-use back office: You don't need advanced technical skills to manage a WordPress portal. What's more, Soledis will train you to get to grips with your site.
- Customization : Thousands of themes and plugins are available! Soledis can help you select and configure the right ones for your BtoB ordering processes.
Configuration
- Registration and configuration : Create a WordPress account, choose a domain name: Soledis takes care of all your hosting needs.
- Theme customization : Soledis can help you choose a theme and adapt it to your brand identity.
- Installing B2B applications : From a choice of apps to specific developments, Soledis will find a solution for each of your BtoB needs.
- SEO optimization : WordPress is the best solution if your goal is to gain SEO visibility on the web.
Our modules that may interest you
Your BtoB e-Commerce business has unique requirements. At Soledis, we're one of the few agencies specializing in BtoB, and we've designed dedicated modules to meet your needs.
Payment by Pcard - Purchasing card level 3
This module opens up your e-shop to local authorities, enabling them to pay with their level 3 purchasing cards.
Commande rapide par formulaire, CSV ou code barre
Enable your customers to place mass orders by filling in a form, uploading a CSV file or scanning the product barcode.
Punch Out
Your customers can access an interactive product catalog integrated into their purchasing solution. This provides real-time visibility of products and stocks, and simplifies the purchasing process.
Periodic invoicing
The PrestaShop "Periodic Invoicing" module published by Soledis lets you group several orders from the same customer into a single invoice and manage invoicing frequency.
Market management
Create markets on the basis of your customer contracts to achieve preferential rates on certain defined products for a specific period of time.
SSO - OAuth
This Prestashop module published by Soledis enables you to set up SSO (Single Sign One) based on the OAuth protocol. This allows you to interconnect a Prestashop store by providing access via your authentication server (ADFS or other).
Why choose Soledis for your B2B portal?
Recognized expertise
At Soledis, we have over 20 years' experience in creating customized BtoB web portals, and a thorough understanding of your BtoB challenges.
Personalized support
Our support is based on frank and regular dialogue. We make a long-term commitment to help your BtoB online business grow.
Innovative solutions
We use the most advanced technologies to optimize your sales performance and enhance the customer experience of your BtoB portal. We're always on the lookout for new developments, and spend 10% of our time on R&D.
Training & support
We offer training for each site launch, and our support service is available and integrated into our team. To take the scalability of your BtoB portal to the next level, you'll be assigned a run project manager.
Use cases for B2B portals
1 - Analyze customer needs
Before developing your portal, it's essential to understand your customers' specific needs. Conduct surveys, analyze existing data and engage in discussions to gather valuable insights. Soledis will also begin its support work with a precise analysis of your human and technical processes. It's essential that your BtoB portal fits seamlessly into your existing processes.
2 - Invest in a quality UX/UI
User experience (UX) and user interface (UI) play a crucial role in the acceptance and use of your portal. Make sure your portal is intuitive, easy to navigate and aesthetically pleasing. Our Webdesign & UX team will be happy to make recommendations along these lines, and provide you with mock-ups that meet these requirements.
3 - Setting up effective customer support
Integrate a responsive customer support system, such as live chat or a knowledge base, to help your customers resolve their problems quickly and relieve your Support department. In this way, your BtoB portal relieves the pressure on your support teams.
4 - Training internal teams
Invest in training your teams in portal use and best practices. Beyond the administration of your portal, you need to get your sales force, your sales team and sometimes your support department on board. This will guarantee successful adoption and optimal use of the tool.
5 - Monitor and analyze performance
Once your portal is up and running, it's essential to continuously monitor its performance, both in terms of availability and conversion. Use data analysis tools - data visualization - to track key indicators and adjust your strategy accordingly.
