So, what innovative new features has Shopify concocted for us this edition? You'll be surprised to learn that, rather than a major technical revolution, Shopify is offering an avalanche of functional improvements, and that's where the innovation lies. 
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For this edition, the focus is on optimizing existing functionalities, with over 150 evolutions covering all stages of the customer journey. And Shopify says it best: "Over 150 optimizations. Nothing new, just improvements.
Let's get down to the nitty-gritty: what are this year's game changers?
Check-out performance
As we all know, the check-out is the heart of the Shopify. From now on, it will be even faster with Shop Paypayment buttons are up to 58 % faster. A crucial promise for your site's performance, a checkA well-optimized website has a number of benefits: reduced cart abandonment, higher conversion rates and improved customer satisfaction.
Optimizing Shopify Search & Discovery
The new app Search & Discovery from Shopify now lets you configure combined offers on search results. This means you can decide whether parent or child products appear in search results and product recommendations. This enhances the visibility of all your product variants, making it easier for customers to find the options that meet their specific needs. A more comprehensive search and relevant recommendations enhance the user experience.
Improve your international positions
The "Multilingual Intuitive Search" feature introduced in the Winter 2025 edition of Shopify enables international customers to search in their own language, thanks to semantic search. This feature includes an advanced search capable of understanding and interpreting user queries in multiple languages. The aim is to facilitate access to products for a global clientele by offering relevant and accurate search results, regardless of the language used.
Key B2B e-commerce site functionalities enhanced
Significant enhancements have been delivered for B2B merchants, making the management of commercial relationships more fluid and efficient. Among the new features, B2B customer accounts now benefit from extended functionalities, enabling greater personalization of customer profiles and simplified management of orders and returns. Customized product catalogs and customer-specific pricing are also optimized, facilitating the creation of tailor-made offers for each sales partner.
Even more advanced marketing features to boost engagement
Email smarter, transactional marketing: Shopify Email now includes ROI tracking. You can even send emails directly from product sheets.
Sidekick: Shopify's AI Assistant that helps you manage your online store efficiently
Sidekick is an AI-powered assistant designed to help merchants run their online stores more efficiently. It simplifies the day-to-day management of online stores by providing proactive advice and automating certain tasks. Some examples:
- Share a few keywords: Shopify Magic takes care of the rest, generating ideas designed for search engine optimization (SEO).
- FAQs and personalized answers: Shopify Magic offers instant answers for Shopify Inbox, encouraging customers to buy.
- Automated SEO: Share keywords, Shopify Magic generates SEO ideas.
- Image retouching: Transform the background of product images with AI in just a few clicks.
Why are these updates important?
These enhancements aren't just technical additions, they're designed to make managing your online store smoother, smarter and more powerful.
To explore all 150 features, we recommend you view the "not boring" version of this edition.
: https://www.shopify.com/fr/editions/winter2025
Conclusion
Do you have a Shopify project or simply want to improve the performance of your Shopify site? The Soledis team can help you with your project! Contact us to discuss your needs.
