Prestashop checkout: what you need to know

As mentioned in the preamble, this PrestaShop payment solution has been developed by PayPal to enable online store customers to pay for their purchases by credit card or PayPal. The module is natively installed on the PrestaShop website (version 1.7). Prior to its creation, e-tailers were obliged to install two separate modules to enable their customers to pay via these two payment methods.

Let's take a look at how to set up this PrestaShop payment module.

Installing this PrestaShop module should be straightforward, and the process is extremely straightforward. Simply download it from the marketplace Addons. Once you've clicked on the "Download" button, a pop-up window will open to begin the download. As a reminder, the module is native on PrestaShop 1.7 versions.

Once the .Zip file has been downloaded to your computer, you'll need to install the module on your e-commerce site. To do this, go to the menu bar following the path Modules>module manager>module tabs and click on the "Install a module" button. The .Zip file will then be imported into your online store, and the module will appear in your list of modules once the download is complete. You can then start configuring it by clicking on the "Configure" button.

The first step in setting up the module is to create an account. Please note that you must first have a PayPal business account. If this is not the case, create your PayPal business account and validate it by sending all the necessary legal documents to PayPal.

In the "Settings" section of the module, click on the "Create an account" button and fill in all the required information. Once you've completed the form, validate it. Your PayPal Checkout account is created!

The final step in setting up the module on your PrestaShop online store is to link your site to your PayPal account. All you have to do is click on the "Link a PayPal account" button and choose between the two available options: use an existing business account or open a new business account. The final action is to authorize PayPal to access your newly installed PrestaShop module. You're done!

In addition to enabling payment by credit card and PayPal via a single module, this solution has other advantages that you should be aware of.

Using technology developed by PayPal, the module guarantees maximum security for transactions carried out on your online store. Leveraging PayPal's highly advanced fraud and dispute protection system, the module enables you to store and encrypt all your data on PayPal servers.

To enhance the attractiveness of your online store and offer your customers a maximum number of payment methods, this module has the advantage of offering transaction options usually favored by Internet users. What's more, the module integrates a number of payment methods that will further encourage users to complete the purchase process, such as payment in instalments or deferred payment.

Thanks to this module, the number of essential steps required to validate an online payment is significantly reduced. As a result, you'll reduce shopping cart abandonment and increase your conversion rate.

Finally, the module fully exploits PayPal's greatest strengths, starting with its network of over 300,000 users and the hundred or so currencies it manages. What's more, you'll benefit from a range of PayPal-specific analysis and reporting tools to help you manage your business.