Launch of the Negoce CHR website, specializing in online sales of equipment for foodservice professionals.
Why the redesign?
In addition to the design and the absence of a responsive theme, we wanted to put our users at the center of our digital strategy. We wanted to simplify navigation on the site, offer a complete catalog, exclusive web prices and instant customer service... The objective was twofold: to relieve the workload on the switchboard while maintaining quality customer relations.
Who is Negoce CHR for?
Mainly for professional customers: restaurateurs, local authorities, bars, butchers and bakers. Historically, we have been refrigeration specialists : sale of positive refrigerated cabinets We've been selling these products for over 30 years. The specifics of each brand, suppliers and after-sales service hold no secrets for us.
Gradually, through our collaboration with foodservice professionals, we have been able to offer other catering equipment: cooking equipment (combi ovens, convection ovens, pizza ovens...), washing equipment, preparation equipment (mixers, freezers, ham slicers, professional immersion mixers, etc.). Our offer meets the needs of professionals for their kitchen equipment.
What are Soledis' missions?
Following the launch, we're already thinking about new modules to implement on our PrestaShop site to facilitate our internal work and enhance the user experience. We are also working with NodalMedia, Soledis' webmarketing agency, to manage our actions, SEO, SEA and graphic design.
