Is your e-commerce site showing signs of obsolescence? Decreased page load speed, sub-optimal user experience, lack of visibility on Google or security flaws... or is it no longer aligned with your marketing strategy? It's surely time to think about redesigning your website.
Soledis, a specialist in customized e-commerce, has been helping BtoB and BtoC companies throughout France to digitalize for many years. Our aim is to offer you a global strategic vision. In this white paper, we share with you our ideas for your redesign project, the essential steps to take, and the analytical keys you need to turn your redesign into an opportunity for growth.
In this white paper, you'll find 3 parts, each containing 3 or 4 tips.
Part 1: The strategic & competitive audit
The aim is to take stock of your current performance and results, to compare them with those of your competitors, and to define a redesign objective that is measurable and in line with your overall strategy.
Tip 1: Identify the key metrics for assessing your performance
Exploit, translate and analyze your data with the right tools to help you make the best technical and marketing decisions.
Tip 2: Situate yourself in your competitive environment
Refine your positioning by benchmarking yourself against the competition's key performance indicators.
Tip 3: Determine your positioning, personas and strategy
A complete analysis of your audience is the key to optimizing your objectives and boosting the growth of your e-business.
Part 2: How to shape your ideal e-shop?
Based on the audit phase carried out earlier, you are now in a position to set out a clear, dimensioned vision of your redesign project. The design phase can then begin.
Tip 4: Draw up precise specifications
A central document that provides a detailed, structured vision of your project and reflects your strategic vision.
Tip 5: Choose the right tools and their interconnections
Optimize the management of your data flows to guarantee the quality and reliability of your information, and leverage complementary strategic data sources.
Tip 6: Rethink your UX to improve performance
Optimal user experience (UX) leads to optimal performance: higher conversion rates, lower bounce rates, etc. UX plays an essential role in your redesign strategy. A consumer-centric vision is essential.
Tip 7: Anticipate data recovery, a sensitive stage
A particularly technical stage in the redesign process. Whether personal, financial, behavioral or logistical, your data is the strategic capital of your business. This stage requires meticulous upstream preparation.
Part 3: Launch your new site and prepare for the long term
Take and secure your place in the digital ecosystem. The two pillars of your long-term positioning are your hosting infrastructure and your web marketing.
Tip 8: Secure your hosting infrastructure & processes
Cybersecurity is one of today's major digital challenges. Protecting your online business and your users' data depends on securing your infrastructure.
Tip 9: Take advantage of the redesign to optimize your SEO
Redesigning your website doesn't mean you have to start from scratch in terms of SEO. On the contrary, it's an opportunity to improve your natural referencing, and we'll explain how!
Tip 10: Get the most out of your data with good tracking
The tagging plan is the cornerstone of effective tracking. Discover the tools you need to make the most of your data.
Bonus: Which CMS should I choose?
Here are a few tips to help you make the right CMS choice for your needs and objectives.
To find out more about these 10 e-commerce tips, download our free white paper.
