The news made headlines in September 2017; the Amazon's patented 1-click payment becomes public domain. Some experts have attributed the marketplace's success to the technology of the 1-click payment. What are the benefits for e-tailers?
Is account access a barrier to conversion?
There are several stages in the buying tunnel, the first of which is the shopping cart... which is not necessarily followed by conversion. A number of factors explain these abandonments, from poor site ergonomics to excessive delivery costs... One point that is not often addressed is the entry (and reentry) of different types of information if the surfer is not permanently connected to the site.
Retrieving your email address and account password, finding your credit card number if you haven't registered it or if you're using an e-card... So many steps during which theis likely to abandon his basket. Catching up with them to bring them to conversion can be very complex and costly; email, sms and phone calls for the most persistent.
Is 1-click purchasing the miracle solution?
L'1-click purchase, the ability to buy directly from a product pageYou don't have to go through the shopping cart. Once you've entered your details, the solution remembers you, and you're just one click away from ordering your products. Goodbye shopping cart!
While, for the time being, only big players like Amazon were able to develop their own solutions, this situation is changing, with companies offering new payment systems.
Oyst enables 1-Click purchasing with Everkey technology A solution that identifies Internet users through multiple parameters, creating a 1-Click purchase with no login/password required.
To make transactions as secure as possible, a confirmation SMS is sent to the user if the solution has any doubts about his identity. On destkop, the site's conversion rate is doubled, and on mobile devices it is multiplied by 5.
Other statistics underline the benefits of 1-click payment;
- Acquisition cost halved on desktop
- Reprat-buying rate rises by 50%
Visit 1-click payment is set to grow, driven by the massive use of cell phonesfor which this solution is simpler and more fluid. But be careful not to accidentally click on products!
Our teams are at your disposal if you have any questions about this tool and its installation!
