The Déti project
DETI is a 10-strong SME based in Brest, Brittany, which designs and industrializes microwave electronic components and systems for RADAR, SATCOM, electronic warfare and electromagnetic compatibility applications. Since 1995, the company has applied its design and manufacturing expertise to the development of new components, as well as to the obsolescence treatment of older equipment. DETI deploys its skills for major customers on specific projects based on customer specifications. To meet more standard requirements, the company is developing its own low-cost "Made in France" product ranges, and offers its products both in France and abroad.
Customer testimonial
It's so comfortable to be accompanied by Soledis for our webmarketing: we follow Nicolas' advice with our eyes closed!
Right from the audit they carried out prior to redesigning our website, Soledis proved their professionalism by putting themselves in our shoes and understanding our complex field of activity. Their webmarketing support is highly organized, with step-by-step objectives, regular follow-up and regularly optimized Google Ads campaigns. Nicolas' advice is pertinent and he trains us patiently and kindly to put it into practice. It's a pleasure to work with him, to see the positive results of our web performance and to constantly discover new actions to take our lead generation even further.
Strategic audit
Before proceeding with a complete overhaul of the website, we carried out a strategic audit (webmarketing). The aim was to carry out an in-depth analysis of volumes and keywords in the world of microwave and RF components, and to answer a number of questions. Are web searches conducted exclusively in English? Which countries have the highest demand? Who are their competitors on the web, what do they offer, what web marketing strategies do they use? What are their competitive best practices? What is their current SEO positioning? Is the semantic field in demand? Is there any interest in creating a French version of the website?
During the redesign, we paid particular attention to the tree structure, redirections, internal meshing, site map, the presence of a hreflang tag (for international referencing) and worked on the content (catalog, technical notes, personalized destination page). Déti benefited from the 360° skills of the Soledis agency: webanalysis, webdesign, content writing and SEM.
results that meet customer objectives
E-commerce dashboards
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