Define and refine your market positioning
Our strategic audit aims to take stock of your digital strategy, your competitive positioning and the evolution of your market. How far have you come? How are your competitors positioned? What are your customers' new habits? What are the trends in your sector?
Based on an in-depth analysis of your online and offline business, our webmarketing experts will help you define a customized e-commerce growth plan.
- Detailed competitive benchmark : Identify your strengths and opportunities.
- Optimized digital strategy : Improve your presence and performance.
- Structured action plan : Progressive deployment and priority actions.
Initial brief: a tailor-made analysis
Our initial discussion enables us to break down your value proposition into keywords and web market situations. This involves both understanding your business and defining the uses of the personas in your markets. We approach these global marketing issues from our expert web perspective. Our angle of approach is, of course, your online presence, but the more we understand your global positioning, the more relevant our strategic audit proposals will be. This exchange goes far beyond an informal discussion; we gather precise and focused data. From this discussion, we measure your web situation both broadly and precisely, both in terms of your concrete semantics and your competitive situation.
A proven methodology to optimize your performance
To assess your e-commerce positioning, we combine targeted interviews with advanced analysis of your digital ecosystem. Our tools enable you to compare your ranking, evaluate your sales performance and analyze your e-reputation.
This strategic audit highlights the levers to be used to improve your digital profitability
Audited items
Marketing mix
Coherence and effectiveness of your digital strategy
Targets & Personas
Audience analysis and customer segmentation
BtoB and BtoC markets
Sector trends and developments
Web positioning
SEO, SEA optimization and online visibility
Online competition
Analysis of key players' digital strategies
Discover all our audits
Strategic audit FAQ
1 - What is a strategic audit and why is it essential?
A strategic audit evaluates your entire online presence: SEO, SEA, advertising performance, UX and customer journey. It helps you identify areas for improvement and optimize your digital strategy to maximize your ROI.
2 - How long does a strategic audit take?
The audit takes an average of 3 to 5 days, depending on the complexity of your business. We guarantee a detailed, actionable report in the shortest possible time.
3 - What are the benefits for my company?
- SEO optimization and improved visibility.
- Identify market opportunities and trends.
- Performance monitoring and personalized recommendations.
- Improved user experience and conversion rates.
- Align your digital strategy with your business objectives.
4 - What happens after the audit?
After feedback, we support you in implementing the recommendations: SEO optimization, SEA campaign redesign, Looker Studio dashboard implementation, UX improvement...
