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Edition 2024

10+1 features for a BtoB site

BtoB e-commerce is growing steadily, and represents an even greater market potential than BtoC (see our article on FEVAD figures). But to take advantage of it, it's not enough to transpose the functionalities of BtoC e-commerce. Selling to businesses involves specific structural and business features. Soledis, Prestashop Expert*** and expert in BtoB e-commerce, knows how to take these specificities into account, and tells you all about them in this white paper.

What our white paper contains

To take advantage of the growth of E-commerce in a BtoB market, it's not enough to simply transpose BtoC functionalities. It's essential to take into account the specificities of the BtoB market and adapt them to an E-commerce solution. For several years now, BtoB e-commerce has been growing at an annual rate of 15%. It has become a key area of development in many markets. It's a sales channel that offers numerous advantages, enabling us to build customer loyalty as well as attract new customers.

In this white paper, Soledis has put together 10+1 BtoB e-Commerce features with PrestaShop insight to give you all the keys before you get started. You'll discover, for example:

  • The importance of a detailed product catalog and how to turn it into a real sales tool
  • Customization possibilities by customer: product recommendations, adapted prices, price negotiation, targeted discounts, quotations, contracts, orders....
  • Tips for adapting your after-sales service to online sales while retaining the advantages of human contact
  • A wide range of payment options (bank transfer, electronic money order, credit card, monthly direct debit, etc.) to ensure that you never lose your habits.
  • The need to anticipate the growth of your business in terms of logistics: stock and supply management, delivery service, click-and-collect, dropshipping, etc.
  • You'll also find key figures on BtoB e-commerce, advice from our development and webmarketing experts, and Prestashop highlights.

As a major player in BtoB e-Commerce, SOLEDIS bases its approach on the relevance of the answers it provides to users, and first and foremost to customers. It is around this idea that we have built this BtoB white paper, in a pragmatic and accessible spirit. We hope it will help you build an effective vision for the development of your business! 

Yann Tertrais
CEO of Soledis

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