Why use Google Analytics 4?
Universal-Analytics to disappear on July 1, 2023
On July 1, 2023, Universal Analytics (UA) properties will stop collecting data. Google Analytics UA will therefore be unusable. You will no longer be able to view your Universal Analytics reports in the Analytics interface, nor access your data via the API. Google Analytics 4 (GA4) is the new version of Universal Analytics.
GA4 will transform your tracking system
GA4 is a new event-based data collection system, whereas Universal Analytics was centered on users and sessions. Avoid finding yourself without a data collection and analysis system for your e-commerce site overnight, and start your migration to GA4.
Guarantee your GA4 data history
Although Universal Analytics is not scheduled to be discontinued until summer 2023, it is imperative that you start collecting data on GA4. Note that your UA data is not transferable to GA4. Hence the need to act now. You can use the 2 tools in parallel, giving you time to get to grips with the new features and interface.
4 reasons to migrate to GA 4
- Anticipate the end of Universal Analytics
- Create your GA 4 data history
- Check your data collection
- Getting acquainted with GA4 interface
Our solution
We offer to set up your Google Analytics 4 account according to your tracking objectives. Our configuration package is particularly well suited to Prestashop e-commerce sites.
Details of our services:
- GA4 administration configuration data flow creation, enhanced metrics, IP address exclusion, data collection via Google signals...
- Google Tag Manager verification and configuration Setting up tags, triggers & variables for a Prestahop e-commerce site
- Installing and configuring the Prestashop module
- Receipt Checking data feedback and tracking plan
Prerequisites
Implementing GA 4 requires the use of Google Tag Manager to centralize your tracking tags and to use the Prestashop Google Analytics 4 module. Our offer will be adapted to the complexity of your tracking plan.
Parameterization requires the installation of a Prestashop module. This module is essential for injecting e-commerce data. specific and adapted for GA4 in the dataLayer .
Focus on... Prestashop E-commerce tracking
If you're using your current Google Universal-Analytics implementation (the information contained in the dataLayer), your GA4 e-commerce reports won't be complete. This is because the data collection and event systems are very different. Our setup is designed to detect events recommended for e-commerce, and is particularly suited to PrestaShop sites.
Details of tracked events
view_cart When a user consults his basket
view_item When a user consults an article
view item_list When a user consults a list of items/offers (categories, promotions, best sellers, brands, etc.)
view_promotion When a promotion is presented to a user
select_item When a user selects an item from a list
select_promotion When a user selects a promotional product (only on the page listing promotional products).
remove_from_cart When a user deletes items from the basket
add_to_cart When a user adds an item to the shopping cart
add_to_wishlist When a user adds items to a wish list
add_shipping_info When a user enters the delivery method
add_payment_info When a user sends payment information
begin_checkout When a user fills in their personal information
add_adress_info When a user enters his or her address
purchase When a user completes a purchase
generate_lead When a user enters the contact form
refund When a refund is paid
Login When a user logs on
Signup When a user registers. Provides information on the most common registration methods (e.g. via Google account, e-mail address, etc.).
search When a user performs a search
userId Prestashop user ID
userGroups Groups to which the customer belongs
Why put your trust in Soledis?
PrestaShop Expert
We are a PrestaShop Expert agency
Business expertise
Certified in Google Analytics & Google Tag Manager
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