Why is tracking essential?
E-commerce tracking is a central element of any successful web marketing strategy. It enables you to analyze your users' behavior to fine-tune your marketing actions and improve your performance.
- Understanding your audience : Where do your visitors come from? Which products do they consult the most?
- Optimize your campaigns : Did your latest social networking campaign generate conversions?
- Improve your buying tunnel: How many baskets are abandoned? What are the obstacles to conversion?
Our tracking tools
Google tag Manager
An essential tool for simplifying tag implementation and centralizing event tracking without the need for a developer. Simplified tag and event management. Seamless integration with Google Analytics 4 and Google Ads. Advanced customization with JavaScript and CSS.
Google Analytics 4
The next generation of Google Analytics, with a user-centric approach and better support for cross-device tracking. Event tracking and advanced conversions. Multi-device user journey analysis. Integration with Google Ads and Looker Studio.
Matomo
Matomo is an RGPD-compatible solution for collecting data on your site's visitors without asking for their consent. The Matomo interface then allows you to track all your performance like Google Analytics.
Our tracking support
We tailor our intervention to your needs and your e-commerce environment.
- Definition of a tagging plan based on your objectives and KPIs.
- GTM verification and configuration with precise tracking of e-commerce events.
- Setting up and configuring the dataLayer for reliable data transmission.
- Conversion tracking: purchases, additions to basket, purchase tunnels.
- Integration of marketing pixels: Facebook, TikTok, LinkedIn, Criteo, Hotjar...
- Advanced tracking: contact forms, white paper downloads, phone calls...
Marking plan: A key document for precise monitoring
The tagging plan is essential for structuring and organizing data collection. It provides the link between your business objectives and the technical implementation in Google Tag Manager and Google Analytics.
Google Consent Mode V2: optimized tracking without RGPD compromise
Google Consent Mode V2 adjusts tag activity according to user choices, while providing accurate data through conversion modeling.
- Dynamic adaptation of Google Ads and Analytics tags.
- Improved conversion tracking despite cookie refusal.
- RGPD compliance while maximizing insights.
Customized support for optimal performance monitoring
Our webmarketing experts can help you optimize and manage your analytical data. Thanks to an approach based on reliable insights, we can help you make informed strategic decisions. We offer advanced performance analysis and reporting to help you identify areas for improvement and optimize your digital strategy. What's more, we ensure ongoing optimization of your campaigns by implementing precise tracking adjustments to better monitor results. Finally, our expertise in segmentation and personalization of analytical data enables you to refine your targeting and adapt your marketing actions to the specific needs of your audience.
