Our SEA services
Boost your sales with paid search
Soledis' objective is clear: to increase your CTR (click-through rate), ROAS (return on advertising spend) and revenue (sales). As a Google partner, we have years of experience in managing Google Ads campaigns in almost every industry. Paid advertising, also known as SEA (Search Engine Advertising) campaigns, enables your company to be quickly and effectively visible on search engines in a variety of formats.
Get measurable results
You can have the best product in the world, but if no one can find you on the web, you'll never succeed in developing your e-commerce business.
When you work with a paid search agency like Soledis, you'll be working with an experienced team that has the know-how and experience to effectively manage and pilot your paid campaigns. We can also :
- Increase your website's conversion rate to improve your return on investment
- Offer you a complete marketing system to ensure that your paid advertising is part of an overall marketing strategy
We are a certified Google Partner
The Soledis webmarketing team is a certified Google Partner, which means we're experts in Google tools.
The services of our paid search agency
Become visible on search engines with paid advertising. Maximize the potential of every click. Eliminate unnecessary ad spend.
Setup Google Shopping
We help you sell quickly and efficiently on the web with Google Shopping ads. We analyze your catalog, your prices and your competitive environment, then configure your product flow via a module or diffuser. We also manage the set-up of Google Merchant Center and its link with Google Ads, while ensuring the compliance of your products. Finally, we create segmented campaigns based on a ROI strategy to maximize your performance and sales.
Setup Google Ads Search
Rapidly increase your visibility and web presence with text ads on search engines. We start by defining the scope of the service and budget, followed by the complete setup of your Google Ads account. An in-depth keyword study is carried out to identify the volumes and levels of competition linked to your activity. We then implement a performance-enhancing strategy, focusing on your priorities such as sales, brand awareness and direct lead generation. Finally, we create and launch optimized ads using the Google formats most relevant to your objectives.
SEA Audit
Do you have a history with Google Ads? Assess your opportunities for progress. Our SEA agency performs a 3-step audit. First, we check your tracking settings: are the statistics reliable? Does conversion tracking match your objectives? Secondly, we evaluate the overall strategy in place: keys to understanding strengths/weaknesses & the competitive situation. Finally, we'll give you clear recommendations based on a personalized analysis of your Ads account.
Monitoring & steering
Our paid search agency can help you achieve your profitability objectives. This involves setting up analysis KPIs and ROI measurements, whether in terms of sales, brand awareness or direct leads. We monitor and optimize your paid campaigns on a weekly basis. For greater transparency on performance, we provide you with monthly reporting in the form of a dashboard. This summarizes and groups your most important e-business data, and includes areas for improvement.
Discover our customers' results
Our other Webmarketing services
Our webmarketing references
FAQ about SEA services from our Vannes agency
1 - Do Google Ads campaigns really work?
The answer is "yes": companies spend billions on Google Ads every year, which they wouldn't do if it didn't work. Running Google Ads will guarantee you more website traffic and will almost always produce conversions. The challenge is to get to a point where those conversions produce a positive return on ad spend, and that's where effective ad management is needed.
2 - SEO or SEA: what's the right strategy for your brand?
SEO
SEO is an effective way to improve your organic traffic, build brand awareness, establish online credibility and gain customer trust. However, many SEO companies will tell you that it takes at least four to six months before you can start seeing results with your SEO campaign. An Ahrefs study also revealed that only 5.7 % of web pages rank in the top 10 organic search results for a keyword within a year of publication. It also revealed that even these top-performing web pages took two to six months to rank in the top 10.
SEO takes time. For this reason, many marketers who rely heavily on organic search fail to achieve their marketing objectives on time. If you're looking for an approach to online marketing that offers total control, flexibility and the promise of instant results, paid search advertising is the answer.
SEA
Over the years, paid search advertising has proven itself as one of the best and most profitable webmarketing strategies. SEA advertising enables companies to take control of their advertising spend and present their brand offerings to the right people, at the right time, in the right place. SEA ads deliver instant, targeted visibility, speeding up the customer buying journey and increasing your conversion rate.
SEO or SEA?
In an ideal world, combined SEO and SEA advertising strategies work best to generate targeted results. Integrated SEO and SEA campaigns each deliver maximum visibility in different ways, generate relevant traffic and offer long-term benefits. However, if you have a short window in which to promote your brand's offerings and make an impact in your niche market, paid search engine advertising may be the best option for you.
3 - Why work with a SEA agency?
Managing paid campaigns on Google Ads requires time, knowledge and expertise. Not all companies have this experience, time or skills in-house. Running Google Ads yourself will generally cost more:
- Wasted budget - Google Ads has many pitfalls that can lead to wasted money
- Higher costs per click (due to lower quality scores)
- Loss of revenue due to missed sales (ineffective advertising)
- Opportunity cost - the time you spend trying to learn or manage Google Ads is time you're not using to grow your business
Using a professional, experienced agency to set up and manage your Google ads saves you time. It also gives you greater confidence that your investment will be as effective as possible. This will mean:
- Better account configuration, using all available advertising features offered by Google
- Better reporting and metrics - so you can see what's working and what's not, and make better use of your budget
- Alignment with your marketing strategy
Optimizing your website and landing pages - Ads written and designed by professionals
- More leads, inquiries and sales
- Better (and more measurable) return on investment
4 - How much does a paid campaign cost?
The cost of running an advertising campaign varies. Cost factors include your industry type, company size, competition and average search volumes. These will influence the price of your advertising campaign. Pricing can also be affected by the type of strategy you deploy. However, expect to spend at least €500 to €1,000 per month for SMEs.
5 - How can SEA advertising help your business?
While you may find pros and cons to search engine advertising, there are various advantages to hiring a digital advertising agency to run your webmarketing.
Here are seven practical ways to see your business thrive with Web advertising:
1. Provide a cost-effective marketing service
Search engine advertising includes a maximum budget amount, so you never have to spend more than you want during a campaign.
CPC-based bidding strategies, in particular, allow you to pay only when users click on your ad, saving you money on unpredictable impressions. This way, there are genuine actions behind your purchases. Improving the quality score of your ads through advertising also allows you to rank higher without paying higher fees. You can exceed higher bid amounts if Google, YouTube and Bing give you a significant score.
2. Earn conversions
Because of the structure and purpose of search engine ads, conversions show that you and your customers are meeting your objectives. If they click on your ad because they're looking to shop or hire you for a service, the ad is achieving its objective.
You might be thinking, "Do people even click on search engine ads?" It seems unlikely, but according to Clutch's study, three-quarters of users say paid search ads make it easier to find what they need on a site.
Navigating your site and taking an action is a tangible result of search engine advertising. You may see a change in e-mail sign-ups, form submissions and purchases once your paid ads match an associated keyword or additional targeting parameters.
3. Enjoy fast results
Top positions on search engines are coveted, and one of the main advantages of search engine advertising is the ability to take over first, second or third positions without jumping through SEO hoops.
Unlike SEO strategies that progress over time, search engine advertising can quickly catapult you into a position that puts you in front of a high volume of visitors if you develop an intelligent strategy.
Search engine advertising gets your pages to the top of the SERPs fast. Setting up an SEA campaign doesn't take long, and you can start immediately.
In a short space of time, your ads can send qualified traffic to your site and stimulate a high CTR. And because your ads are targeted at a specific objective, analysis and reporting can reflect a positive trend.
4. Access advertising campaign analysis
Juggling a range of keywords and advertising analytics across a selection of platforms can be challenging. However, search engine advertising tools have reports and insights that can shape your approach.
User behavior offers a wealth of data to demonstrate what works and what doesn't. Google Ads has a central tool for managing your campaigns, but you can also take advantage of Google Analytics, which presents relevant data on your search engine ads.
You can see if you're targeting keywords that are too broad, if you're not amplifying CTRs, or if you're losing prospects before they see the CTA on your landing page.
You can find information about your search engine advertising under Google Analytics > Acquisition > Campaigns > Paid keywords, and you can see acquisition, behavior and conversion results over a specific period.
For Bing, you can use Microsoft Advertising Web Analytics to search for similar information such as event tracking, campaign analysis and traffic details.
5. Generate income
Like foot traffic in physical stores, location and familiarity in search results encourage ongoing customer-business relationships. The more your brand is in the search results spotlight, the more likely you are to make sales.
Most paid search ads tend to be at the bottom of the sales funnel, which is perfect for generating sales revenue. With audience targeting and personalized landing pages, you narrow down your campaigns to those who are ready to buy.
Search engine advertising is a lucrative model for e-tailers and companies building an online presence. Paid advertising supports long-term growth and makes money.
6. Efficient retargeting
Retargeting search engine advertising - by displaying ads to those who have visited your site - reconnects you with potential customers. Reinforcing the appeal of your products and services by repeatedly putting your name in front of interested parties gives you a greater chance of securing a sale and building customer loyalty.
Some useful steps you can take to retarget with search engine advertising are to increase your bid for existing keywords for these visitors, or to extend your keyword bids to new terms your visitors are using. In Google Analytics, you can train your remarketing audience and import it into Google Ads.
Remarketing gives you ultra-precise positioning on your audience, even going so far as to choose users who have spent a certain amount of time on your pages. Other options, such as geographic and demographic targeting, continue to narrow this down, until retargeting associates you with a particular type of buyer.
7. Achieving return on investment
Competitive keywords and the full service of a search engine advertising agency require investment, but will you see a return on your investment and how quickly will it come?
Paid advertising requires ongoing funding, which is offset by its profitable ROI, and you can monitor your status as you go. In addition to data and changes in your campaign, you can also track your ROI to maintain an understanding of your marketing success. The cost of paid advertising and the results it delivers are readily available via analysis tools.
6 - How does Google Ads work?
Google Ads works on the CPC (cost-per-click) principle, which is a popular type of online advertising.
In this type of advertising, your company asks a host (such as Google or Amazon) to display an ad on relevant search results or product pages. When a user clicks on your ad, your company is then charged an appropriate cost-per-click (CPC) fee. To keep spending under control, advertising platforms allow companies to define campaign budgets for just about everything, including cost-per-click, daily spend, weekly spend and lifetime spend.
The aim of CPC advertising is to get users to click on your ad and then perform another desirable action, such as making a purchase, subscribing to a blog or contacting your company.
7 - What is a SEA agency?
A search engine advertising agency is a company that provides online advertising services using search engine advertising platforms such as Google Ads to attract customers and offer a promising return on investment. Even with a beautiful website, you need advertising to help users find it.
Adding SEA campaigns to your webmarketing strategy takes your business to the next level. With a dedicated team from a web agency specializing in paid search engine optimization, you'll have an army of web marketing professionals at your disposal to attract qualified leads and get results fast.
