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Webmarketing & Datavisualisation

Increase your visibility and maximize your ROI

A complete digital strategy for high-performance e-commerce

Web marketing is an indispensable lever for boosting your online presence and achieving your business objectives. At Soledis, we take a 360° approach, combining SEO, SEA, Data and omnichannel strategies, to maximize your traffic acquisition and profitability.

Performance

Generate qualified traffic and convert efficiently

Expertise

Complete mastery of digital acquisition levers

Control

Ongoing monitoring and adjustments to optimize your results

Comprehensive support

Our Webmarketing services

Soledis' strategic audit assesses your marketing and competitive positioning to develop an e-commerce growth plan. It analyzes your marketing mix, your targets, your market, and your online strategy. A personalized action plan is proposed to optimize your development in the short, medium and long term.

For each site creation or redesign, our webmarketing teams carry out an SEO check at launch and at M+1. Optimizations are performed: redirections, error corrections, sitemap creation, URL management, Hn verification, meta-descriptions, ALT tags, and more. Working with a technical and SEO agency is a plus!

SEO audit: technical, semantic and competitive analysis.
Content strategy: SEO optimization and web copywriting.
Netlinking: Acquisition of quality backlinks to reinforce your authority.
Technical SEO: Improving site performance and accessibility.

As a Google Partner Premier (+logo), Soledis is one of the 3% top-performing Google-certified agencies. We work with you on all Google Ads advertising formats to maximize your return on investment.

Google Ads Search

Analysis of keywords and market opportunities.
Precise targeting according to your priorities (sales, brand awareness, lead generation).
Creation and ongoing optimization of campaigns to guarantee maximum performance.

Google Shopping & PLA Campaigns

Structuring and setting up your product flow via Google Merchant Center and Google Ads.
Delivery of segmented and optimized Shopping ads, including Product Listing Ads (PLA) campaigns to maximize the visibility of your products.
Weekly performance monitoring, bid adjustments and advanced segmentation to optimize your conversion rate.

SEA Audit: Identify your opportunities

Check tracking settings and conversion reliability.
Analysis of current campaigns and ROAS evaluation.
Personalized recommendations and optimization plan.

As a digital marketing agency, we know that retaining existing customers costs less than acquiring new ones. Loyal customers generate a higher return on investment through repeat purchases. Our expertise is based on a "customer-centric" approach, precise segmentation of your customer base and tracking of key KPIs to measure customer engagement.

Explore our marketing automation support :

Choosing the most appropriate solution to boost your customer loyalty
Installation and set-up of the chosen tool
Campaign settings: emails, sms, pop-ups, Facebook messenger...
Create segments to personalize your communications
Track key KPIs to measure customer engagement.

Soledis' e-commerce tracking offer enables you to track and analyze user actions on your site (clicks, purchases, etc.) to optimize your webmarketing strategy. Certified Google Partner Premier, Soledis uses tools such as Google Tag Manager and Matomo to improve your performance.

Do you have an effective BI tool for tracking your performance? Soledis has developed its own connector with Looker Studio, Google's Business Intelligence tool.

Looker studio lets you synchronize and centralize all the key data from your Prestashop or Shopify site in just a few clicks. Some examples of feeds: sales performance, inventory, traffic, Google Ads, Google Analytics, Search Console, marketplaces, social networks, connection to your ERP, advertising channels... Our agency will help you get to grips with this tool, to create customized dashboards tailored to your specific needs.