Website creation
Soledis, your web agency in Vannes, helps you gain web visibility with the creation of a showcase site, whether it's the launch of your corporate site or your blog. Our objectives are to meet deadlines and deliver quality service. We know that your website is an essential tool in your marketing and communications strategy.
What is your web visibility strategy?
It's essential to define your online presence objectives, as these will determine the format of your website, its tree structure, its content and the resources needed to bring it to life. What is your objective? Or what are your objectives?
Image de marque
Conveying a brand image via a corporate website
Positioning
Present a BtoB or BtoC service offer to position myself in a market
Notoriety
Develop my reputation through regular publications
Marketing
Work on my marketing offer via one or more "customer use" blogs
Offline
Boost offline sales with the ROPO effect (Research Online Purchase Offline)
Contact
Multiply the points of contact with my customers and create a community
Have you identified your technical requirements?
Specifications
Defining the specifications for your showcase site is an important step, because it must anticipate all your needs and the uses to which your users will put them. This list of functionalities can also determine your choice of CMS (Content Management System). The main modules offered by all CMS include :
- Multi-level management of universes, menus and sections
- Block management
- Article and page content management
- Comments module
- Language management
Modules
In addition, we offer complementary modules to optimize your visibility and increase the relevance of your online communications. Here are a few examples:
- Set up forms to collect opinions, information, contact details (study of location, form, tone, level of interactivity)
- Setting up a survey or questionnaire
- Setting up an online game...
Which CMS solution should you choose to create a showcase site?
We rely on tried and tested CMS (Content Management System) solutions, in particular Open Source CMS solutions such as WordPress. They offer web solutions adapted to content management in simplified administration spaces.
CMS software enables rapid deployment of websites, with an intuitive interface and customized functionalities. Our teams will train you in the use of your chosen CMS solution, so that you are autonomous in the day-to-day administration of your showcase site.
However, our support team will remain at your disposal in the event of a blockage or a request to upgrade your site.
How do you adapt your visual identity?
In addition to your logo and general graphic guidelines, it's important to pay particular attention to the image you project on the Internet.
Your images, your visual universe (colors, pictograms, fonts, visual styles) and even your editorial line must be adapted to web codes. Reading is segmented, colors and fonts are distorted by on-screen vision, and images are of paramount importance... Our experts will guide you in your choices to meet web codes while remaining consistent with your brand image.
Think ergonomics & responsive design
A company's image also depends on the quality of the browsing experience offered by its website. An Internet user irritated by page loading times or annoyed because he can't find the information he's looking for on his cell phone will not have a good memory of your brand. That's why the ergonomics of your showcase site and the optimization of its display on tablets and mobiles are essential! Trust our project managers' keen eye to make the best recommendations.
Our WordPress references
What can you do to get your site listed in search engines?
Your SEO strategy should be prepared before you launch your website. It will guide your content policy, your tree structure, the definition of your titles and the word count of your pages!
All these elements are natural search engine optimization (SEO) levers in search engines such as Google, Bing, etc. This is the first webmarketing step on which we systematically advise you.
Depending on your visibility objectives, it is possible to go further and maximize your site's visibility on the web using various levers: SEA (paid search), inbound marketing, emailing, social networks, etc.
Are you expanding internationally?
So your site will be translated into several languages, and that's a very good thing! It's an essential vector for your growth: it's vital to reassure customers in their own language. But managing multilingual content on a site is not easy. To find out more, follow the recommendations of Soledis, your web agency in Brittany for the creation of your showcase site.
