When you start a relationship, it's important to clarify quite quickly whether both parties have the same expectations. If one is looking for a long, faithful relationship while the other is looking for a good time with no tomorrow, chances are it's not going to work out. It's the same in an e-commerce customer-agency relationship. It's essential to speak the same language and share the same objective. We're not talking about the length of the relationship here, but about results. If you ask your e-commerce agency and she's talking about conversion rates, you're not speaking the same language.
I'm looking for a low-cost e-commerce agency
No problem, it exists. But ask yourself this question: why is this agency cheaper than that one? To be able to offer you a hyper-competitive rate, an e-commerce agency will have to cut back either on the seniority of its consultant and therefore his level of expertise, or on the time he spends on your project. Make sure that this consulting service corresponds to your needs. Do you need a helping hand to save you a little time? Or on the contrary, are you looking for cutting-edge expertise that it would be inappropriate to bring in-house?
To succeed, it's important to have the means to match your ambitions. If you're looking for an expert in your sector, or in one of your levers of action (SEO, for example), who really immerses himself in your issues to bring you solutions you can't achieve on your own, you may need an e-commerce agency of a certain calibre. Soledis, an e-commerce agency based in Vannes, can certainly meet your needs, thanks to its experience, the seniority of its consultants and the satisfaction of its 350 active customers.
But you don't have to be fooled either. Some agencies charge you not for their expertise, but for their rent on Paris's most prestigious avenues. Don't hesitate to ask for references, meet the project managers, ask about methodology and compare offers.
I'm looking for an experienced e-commerce agency in my business sector
You work in the petfood industry, so you're looking for an agency that masters the codes and context of your sector? Not necessarily a good idea. If you want to master the petfood codes, your agency is likely to be that of one of your competitors. Do you want the same strategy? Benefit from the same advice? You run the risk of copying and pasting.
On the other hand, if you choose an e-commerce agency that has never worked in the petfood industry, don't you think it can bring you an innovative perspective? It may even be a prerequisite for ensuring a little creativity!
I'm looking for an expert SEO agency
Congratulations! You've identified the web marketing lever you need to strengthen! A specialist SEO agency will be just what you're looking for: SEO strategy, keyword identification, semantic cocoon organization, content creation, monitoring of your SEO rankings...
But she won't do anything else.
It won't challenge your web marketing strategy. It won't look for solutions in SEA or SMO. She won't ask questions about your brand positioning. She'll simply respond to your brief.
Maybe that's exactly what you're looking for. But isn't it a shame to be deprived of the global vision of an e-commerce agency? Don't you think your SEO needs to be thought through in conjunction with your e-advertising and marketing automation?
Your sales volume (or lead generation) = traffic X conversion rate X level of trust
There's no point putting all your energy into boosting traffic if your level of trust isn't high enough to make you convert. Similarly, if you're in a hyper-competitive market, increasing your traffic requires too much energy and investment. It may be more appropriate to position yourself in a niche where you'll get less but more qualified traffic. Your web agency must be able to play with all these parameters.
Soledis is an e-commerce agency that masters both the levers of webmarketing: SEO, SEA, SMO, loyalty, mailing, marketing automation, KPI tracking and the technical dimensions of your Prestashop, Shopify or Woocommerce e-commerce site. We also advise our customers on global e-commerce strategy: positioning, investment, data analysis.
