Why use an SEO agency in Nantes?

The Internet has become an essential tool for professionals. Searching for a company on the web, or for products or services using specific keywords, has become a reflex. However, most users are content to explore the first SERP results (Search Engine Result Page). On the other hand, the web environment has become increasingly competitive. To position your site on strategic queries through SEO requires real expertise.

Focus on local referencingwhich consists in optimizing a site for geolocalized keywords, is an excellent strategy for obtaining qualified contacts and optimize ROI. Many users target their searches to a given geographical area. For some years now, Google has been using the user's position to offer more appropriate results, particularly on mobile devices. Capitalizing on "long tail" keywords can therefore help you stand out more effectively. For example, a gym in Nantes wishing to improve its local visibility could work on specific keywords, such as "fitness classes in Nantes" or "sports club in 44".

You'd like to improve your company's SEO in Nantes or in the Pays de la Loire region? Choosing your service provider is no easy task. Calling on an SEO agency in Nantes can give you several advantages:

• Your SEO consultant will use his knowledge of the local market to develop a customized SEO strategy.
• He'll be better able to select the most relevant keywords and refine the targeting of your prospects, to generate more results at lower cost.
• The organization of physical meetings will be simplified. Take advantage of reporting meetings to effectively monitor optimizations and ask any questions you may have to the experts in your field. SEO agency in Nantes.

High-quality SEO is based on a wide range of expertise:

• Technical optimization, including markup, loading speed, redirects, URL rewriting, etc.
• The creation of optimized content, including semantic auditing and keyword research, the SEO content writing and internal linking (links to other pages on your site).
• Netlinking, which involves obtaining quality links from referral sites, influencer blogs and social networks.

Your SEO agency in Nantes must have all these skills and offer you a service tailored to your needs, based on the priority improvements to be made to your site.

Other criteria must be taken into account when choosing a qualified SEO service provider in Nantes.

• References The client portfolio of your Nantes SEO agency, particularly in your sector of activity, is a reliable indicator of its level of expertise. Of course, this criterion must be assessed in relation to the agency's seniority. Verified testimonials from satisfied customers are also reassuring factors.
• Certifications The CESEO (Certification Expert SEO) and QASEO (Qualification d'aptitude au SEO) certifications validate the skills of consultants working in SEO agencies. To obtain these certifications, candidates must pass an exam that validates their in-depth knowledge of natural search engine optimization and the way search engines work.
• The results Before committing yourself to an SEO agency in Nantes, don't forget to ask for guarantees of results. Your consultant must define KPIs (key performance indicators) in advance of the optimization project, and provide you with monthly analyses of your site's SEO performance (positioning reports, backlinks, incoming keywords, etc.).