Thanks to Google Analytics, Matomo or other tracking systems, you can accumulate a wealth of data on your ecommerce site. You also have data on Search Console, in your Google Ads account, on your ERP and/or on your Prestashop or Shopify site (orders, prices, products, shipments, etc.). How do you make the most of all this raw marketing data? Does this data give you a clear picture of the health of your ecommerce business? How do you use this data to make the right decisions?

Our 20 years' experience as an ecommerce agency has shown us that most e-tailers find it a waste of time to exploit this marketing data. Yet this data is invaluable for making the right decisions. The webmarketing and data visualization team recommends the following data visualization tools : Looker Studioa free tool developed by Google (formerly Google Data Studio).

Use Looker Studio provides you with an easy-to-read visualization of the data you need to manage your online sales. Soledis, webmarketing agency, can help you use this data visualization tool:

  • Webmarketing audit of your business to help you define your KPIs and ecommerce management dashboard requirements
  • Connect your tools to Looker Studio (ex-Google Data Studio) to bring up all the data you need to manage your ecommerce. Soledis has been developing Looker Studio connectors since PrestashopShopify, Matomo and various ERP
  • Create your ecommerce management dashboards with Looker Studio

This offer is presented in detail on : www.nodalvision.fr

To help you understand the added value of this tool and Soledis' NodalVision offering, here's a white paper with 10 examples of ecommerce management dashboards made with Looker Studio (formerly Google Data Studio).

10 examples of e-commerce management dashboards to help you design your own!

Ecommerce data management white paper from webmarketing agency Soledis