What tools does Shopify offer?

To save you time and improve the management of your orders and shipments, Shopify offers an integrated shipping solution that allows you to view, manage and process your orders from a single location.
For fast order processing, you'll benefit from an automatic order routing feature with suggested packaging and shipping services. From your Shopify online store, you can then track delivery status from a single location on the platform.

In addition to its integrated solution, Shopify offers a complete range of order management applications, enabling you to manage your orders from payment to shipping. There are hundreds of them, both free and paid. These include Mergify, an application that helps you merge multiple orders into a single order to reduce shipping costs, and ShipStation, which reduces your order management and delivery efforts through comprehensive automation and customization features for all your sales channels.

To boost sales on your online store, Shopify also has powerful built-in features that will adapt to your needs. For example, you can activate the Pre-Order function, which lets you sell items that are not yet available on your site. Similarly, another option dedicated to product analysis gives you valuable information on product performance over the last 90 days.

Shopify is the ideal platform for selling your products across all channels. Whether it's through marketplaces, social media or online searches, this CMS has several tools specifically dedicated to optimizing your sales.
For example, you can try out the Shop application, which enables you to reach new customers with an integrated mobile shopping experience and one-click payment.

As part of your project to improve your e-commerce site, the question of user experience is essential. It has a direct impact on your visitors' satisfaction and encourages them to buy from your store.

Here too, various Shopify tools enable you to optimize this user experience, whether through in-depth analysis of your interface's performance, the existence of applications for customizing your site's design and theme, or specific features to facilitate navigation within your store.

To increase the attractiveness and visibility of your online store, you can also create a loyalty program, set up customer service features and, of course, create quality content to keep your customers' interest at its highest level. For each of these aspects, there are appropriate Shopify tools.

Shopify's marketing tools are an invaluable aid to the efficient management of your online business. The CMS has its own dedicated settings, but there are also a number of marketing applications available to reinforce your marketing policy. These have several objectives, such as increasing sales, reaching new customers, generating more customer reviews or automating repetitive tasks to save you time.

While there are hundreds of apps entirely dedicated to marketing on Shopify, here are a few suggestions of interesting Shopify apps. One example is OmniSend, a marketing application that generates personalized e-mail messages and tracks your e-mail marketing activities, abandoned pages and landing pages.
PushOwl is an app that tracks abandoned shopping baskets on your site and re-engages your customers in their purchasing process.