The advent of the HTTPS protocol and web data encryption

A few weeks ago, we told you about the benefits of a switching your website to HTTPS. In a nutshell, the SSL certificate encrypts the data transmitted over the HTTP protocol, protecting it from external threats. All data passing through your website is therefore protected. The little green padlock on Chrome indicates that your site uses an SSL certificate:

Until now, this was a good point for a website, but not using the HTTPS protocol was not particularly penalized. That's all about to change: Google is about to display a red padlock with the message "not secure" to Internet users, indicating that they are browsing an unsecured site:

As part of its drive to secure all data circulating on the Internet and provide an optimal experience for Internet users, Google is going to put into practice what it has been announcing for several weeks now. On Google Search Console, the American giant has announced this new function for its Chrome browser.

E-tailers must therefore pay close attention to this change: all pages on a site that are not secure will be marked as "unsecured", including the final stages of the purchase tunnel (personal and payment information).

For sites that have not yet switched to HTTPS protocol, the bounce rate is likely to rise sharply. For e-commerce sites, the conversion rate risks being hit even harder: e-consumers are looking for a site they can trust, and don't hesitate to abandon a shopping cart if they don't feel reassured by the site. There's no doubt that a red alert message worries potential buyers.

Install an SSL certificate now!

Since Mozilla Firefox will also be integrating a page security indicator, it seems that the future of websites lies in the use of HTTPS. So it's important to prepare for this change, whatever the nature or objectives of your website.

With over a decade's experience in the web, Soledis can install an SSL certificate on your site!

Our web security and data management experts will take care of securing your site so that your visitors are no longer alerted by a warning message.

To switch your site to HTTPS, Contact us !