Visit switching a site to SSL is sometimes presented as a plus for natural referencing. Does installing an SSL certificate on your site increase Google's favorability? Not for sure, but securing your site, customer data and transactions has become an imperative. SEO elements to watch out for? Follow the guide.

 

https, a mandatory requirement for e-commerce sites

https (Hypertext Transfer Protocol Secure) encrypts on-site information exchanges and transfersThis protects sensitive data such as credit card numbers. The installation of an SSL (Secure Sockey Laywer) certificate is necessary for this evolution. This must be purchased and renewed. There are different types of SSL certificate, suitable for all CMS (WordPress, Prestashop, Magento...).

In addition to the notion of cybersecurity, a keyhe SSL certificate helps build trust among Internet users for an e-commerce site.. The presence of https is reinforced by the padlock icon to the left of the URL. Green, you're protected. Red and unlocked, your information is not encrypted and can be "stolen".

This information can be found in Google Search Console, which displays a warning message if the site is not protected.

SSL certificates and natural referencing

No positioning boom has been observed following the implementation of https on a site. A "slight boost" can be expected, but nothing that will have a major impact on SERP rankings.

On the other hand, thehe deterrent effect of a site without SSL is very real. 1 in 2 links on the first page is https. If you don't switch to https, your competitors will get ahead of you in the SERP.

What to check when switching to https?

Switching to https doesn't have the same consequences as switching to a new domain name or redesigning a site. It's a lighter process, but the elements to watch out for to ensure that the famous SEO "juice" can keep up.

Switching to SSL involves 301 redirection setupin order to avoid the notorious problem of duplicate content.

Following the migration, there are several points to watch out for

  • Visit URL redirectionproducts, CMS pages and images.
  • Claiming the new site URL in the Search Console
  • Changing the site URL in Google Analytics
  • Changing the site URL in the Merchant Center (for Shopping campaigns)
  • Visit changes in flows for comparators and marketplacesé
  • Modifying URLs for search AdWords campaigns
  • Updating URLs in the sitemap your site

Don't hesitate to contact the Soledis team if you want to upgrade your site to https or if you have any questions