When you launch your e-commerce site, the work doesn't stop at simply going online. In fact, that's where the crucial stage of maintaining and improving your platform begins. One of the keys to ensuring the stability and growth of your online store is to benefit from ongoing, high-quality support. Hiring a specialized Prestashop agency for this role can make all the difference. Here's why.
1. Technical expertise
Technical challenges can arise at any time, from configuring modules to managing updates. A Prestashop agency has the technical expertise to solve these problems quickly and efficiently. Their in-depth knowledge of the platform guarantees accurate and rapid intervention, minimizing downtime and preserving your customers' satisfaction.
As aPrestaShop Expert agencyOur teams are trained directly by Prestashop, and our developers work every day to create new e-commerce sites, modules or enhance our customers' sites, or even the CMS itself, and to keep abreast of new developments in this open source CMS.
2. Enhanced safety
Online security is more crucial than ever. Cyber-threats are constantly evolving, and it's imperative to stay one step ahead to protect your data and those of your customers. A Prestashop agency will implement advanced security measures and keep you informed of best practices in online protection.
Because the hosting of your online store is a fundamental issue for the comfort and security of your users, Soledis offers you a complete service including: monitoring tools, preventive measures to ensure the protection of your data, a support and maintenance contract, the guarantee of optimal availability, daily backups according to your needs and a monitoring and R&D activity to maintain a high level of expertise.
3. Performance optimization
A fast, responsive e-commerce site is essential for maintaining visitor engagement and driving conversions. The agency will be able to monitor your site's performance, identify bottlenecks and implement optimization solutions to ensure an optimal user experience.
Soledis can help you set up and monitor tracking tools. Tracking involves monitoring your users' online activities, such as viewing content, clicking, adding to cart and purchasing, in order to analyze their behavior. It's an essential part of your online marketing strategy, enabling you to evaluate your initiatives and make informed strategic decisions.
Go further with datavisualisationWith Looker Studio, for example, you can consolidate your data and present it in the form of dashboards. Webmarketing agency Soledis can help you import your e-commerce data from Prestashop, create dashboards tailored to your key performance indicators (KPIs), and interpret these reports.
4. Customization and scalability
Your business evolves, and so do your needs. A Prestashop agency will help you adapt your site to these changes. Soledis' support doesn't stop when your website goes live. We provide follow-up and support over the long term, with reviews at 3, 6 and 12 months, and proposals for technical and strategic changes depending on the economic and competitive context, or on your needs (such as repositioning, the launch of a new product range or additional functionalities). Soledis is able to deploy the technical resources needed to move your site forward.
5. Access to the latest trends and technologies
The world of e-commerce is changing fast. A Prestashop agency is on the lookout for the latest trends, new features and industry best practices. It can advise you on the essential updates and features you need to integrate to stay competitive in the ever-changing e-commerce market.
With a view to continuous improvement and efficiency, Soledis is committed to ongoing Research and Development initiatives. Our agency brings together skills in technical development, integration and webmarketing. This ongoing research is aimed at perfecting our methods, acquiring new business expertise and designing new tools, software and approaches.
Our aim is twofold:
- Contribute to the growth of online commerce for the companies we support.
- Advancing web technologies.
That's why our employees devote an average of 10% of their time to Research and Development, actively contributing to innovation within the company.
Conclusion
Investing in ongoing support from a Prestashop agency is a crucial step in ensuring the success and growth of your e-commerce site.
Their technical expertise, commitment to security and ability to optimize performance, customize and grow with your business are all valuable assets. By partnering with a Prestashop agency like Soledis, you can rest assured that your site is in the hands of skilled professionals who will help you get the most out of your online platform. Remember, in today's digital world, ongoing support is much more than a service - it's an investment in the longevity and prosperity of your online business.
In our Prestashop agency, we have a multi-disciplinary approach that enables us to support you at every stage of your B2B or B2C e-commerce project, from the creation to the evolution of your e-commerce site, always with an eye to ROI.
