Showcase Shopping is now available in the Google AdWords Beta version, bringing Shopping campaigns to the next level! Designed for capture clicks on broad queriesthey can be used to broadcast product liness to respond to requests for cproduct categories such as "summer dresses. Google estimates that 40% of queries are for broad keywordsthis new ad format is a opportunities for better targeting and more precise campaign monitoring.

Showcase Shopping ads, targeting broad queries

Showcase Shopping ads allow you to position yourself on queries that are usually difficult to position yourself on, particularly because of the High CPCs. Visit Shopping ads run the risk of not responding to user requests.increasing their dissatisfaction.

Showcase have been developeds with a view to improving the User Experience (or UX), Google's primary concern. This solution, by providing broad responses to broad queriesto provide improved responses to mobile users.

Following the search, "product blocks" appear on the SERP, classified according to the brands offering the products.

Each "block" consists of the brand name and 3 images; 1 main and 2 smaller ones.

When the user clicks on the "block", he or she is redirected to a page specially created by Google.

  • A header image
  • A description of the brand
  • A listing of products matching the request, with 2 products per line (dresses, deckchairs, plates...).

The advertiser is billed per commitment:

  • Visit click on the product on this dedicated page
  • If the mobinaute spends more than 10s on the page after developing the ad, time to scroll to see if the products interest him.

The positioning of these "blocks" on the SERP seems to meet the same criteria as for Shopping ads: relevance of the "block" to the query, CPC...

This grouping of products available on smartphones only.

How to install them

Showcase Shopping is currently available on the Beta AdWords.

Visit creation Showcases are displayed directly in Shopping campaigns, in a new dedicated ad group.

Two points caught our attention

  • A graphics section for the page header image created by Google
    • In general, image quality is of paramount importance
  • A research section for titles and company description

Don't hesitate to contact us for more information or to set up your own campaigns!