Shopify is an effective e-commerce platform for boosting your online business, so why not opt for this reliable, easy-to-use CMS? If you're looking to create or redesign your online store, Shopify Partners is the agency to call: Soledis. With a 360° offering that includes both digital strategy consulting and Shopify website integration, we'll be by your side every step of the way. In this article, we'll take a closer look at Shopify's key features.
Shopify e-commerce features
Shopify is one of the most powerful online store creation systems on the market. Thanks to its intuitive mode of operation, which requires no special technical skills, Shopify is a CMS accessible to all professionals. By opting for a Shopify site and benefiting from the expertise of Soledis, you'll really be able to ensure comprehensive coverage of your business process. Whatever the structure of your business (SME, pure-player, large group), this CMS will meet all your needs, particularly via its e-commerce functionalities.
Manage products and product sheets
Shopify's easy-to-use interface includes a dedicated product management function. And for even more efficient tracking of your items, you can categorize them, define variants or adjust stock levels in real time.
Online order management
Shopify has been specially designed to make life easier for professionals like you. To help you manage your e-commerce site, the CMS simplifies every operation involving your customers, from processing their orders to understanding their profile and managing any refunds.
Customer management with integrated CRM functions
With Shopify, you can create customer groups to segment your database. With this type of information, you can then send them emails to build customer loyalty and expand your customer base through targeted marketing campaigns.
Optimized control tunnel
There are several stages in the buying tunnel of your online store, the first of which is the shopping cart. However, this operation does not necessarily imply customer conversion. In fact, poor ergonomics, delivery charges or the need to enter too much additional information can all lead to abandonment. Shopify carefully avoids these pitfalls with an order tunnel designed and optimized for conversion.
Cash register software included: connection with your physical stores
Shopify integrates checkout software into its management interface. Thanks to this functionality, you'll be able to generate barcodes and even connect your online store to your physical stores, enabling you to implement "Click and Collect" with even greater efficiency.
A variety of online payment solutions
Among the other Shopify features essential to your business, the CMS provides you with a full range of payment solutions. In other words, it will accept online payments via credit cards, e-wallets, mobile applications or alternative payment methods.
Customization features
Numerous templates and extensive customization options
Shopify offers you much more than just a personalized online store, you can also create an e-commerce site adapted to your graphic charter. In addition to a number of modules essential to the optimal operation of your store, you'll be offered a wide range of customization options that can be chosen one by one, with the support of Soledis: visual customization (colors, fonts, images, page layouts), and the creation of a template with a multitude of adjustable parameters.
Adding content to your site
Shopify offers undeniable scalability, and you'll be able to add new features and applications as your online business grows. The same goes for adding content. In fact, the regular creation of new pages, from content pages to blog posts, is an excellent way to engage customers and optimize your site for search engines (SEO).
Additional functions
For marketing and SEO support for your online store, Shopify offers a rich catalog of applications designed to extend your shop's functionality. These applications cover a wide range, from SEO to social network integration and marketing tools.
Marketing and analysis functionalities
Integrated marketing tools
Shopify is equipped with several integrated marketing tools to boost your webmarketing strategy. In particular, you'll find connections to essential tools such as Google Ads, Analytics, Facebook, Instagram, ...
Connecting Shopify to your third-party software
If you have a multi-channel sales strategy and want to optimize the link between your different sales channels and automate the transfer of information between your ERP and your online store, you can rely on Soledis' SoConnector solution. This allows you to connect Shopify to your other software packages (ERP, PIM, CRM) for centralized, high-performance data management.
Reports and analyses of back-office activity
Shopify doesn't just manage your transactions, it goes far beyond them with an integrated analytics system. As a result, the CMS provides you with comprehensive data on your business and the performance of your online store. Thanks to the reports and analyses it generates, you'll be able to make informed decisions.
Conclusion
Whether in terms of e-commerce functionality, personalization or marketing, Shopify is a solution that will enable you to stand out from the crowd and develop your online business. To give yourself the best chance of success, trust Soledis, a Shopify Partners agency based in Vannes, France, to make your Shopify e-commerce project a reality.
