When creating or redesigning your e-commerce site, you need to select a CMS (Content Management System) that meets your needs and the specific requirements of your online business. This choice is all the more important as it will impact the success of your web store. Today's best e-commerce solutions include PrestaShop and WordPress.
Although not natively designed for e-commerce, WordPress is today the most popular CMS worldwide, and is used by over 40 % of online merchants. For your WordPress online store, you'll need to add the WooCommerce. PrestaShop is a 100 % French CMS specialized in e-commerce, with a strong community of users.
Both solutions are open source, and each has its own special features. Here's what you need to know about PrestaShop and WordPress to help you make the right choice.
A different focus on the web
PrestaShop or WordPress? These two solutions have many similarities, starting with the fact that they are both written in PHP and are open-source CMS. However, they differ in nature and purpose.
Prestashop: to create an online store
PrestaShop is one of the CMS natively developed for the creation and management of online stores. No special programming skills are required to use this solution, whose functionalities are exclusively dedicated to the e-Commerce activities of its customers.
WordPress: to create a blog or showcase site first and foremost
Unlike PrestaShop, WordPress was not originally designed for the development of e-Commerce sites. In fact, the CMS is natively designed for blogging. Therefore, to access essential functionality for your online store, you'll need to install WooCommerce, a plugin that transforms WordPress into an e-Commerce store.
Features
Let's take a look at the features available on WordPress and Prestashop, their similarities and similarities.
Cost of these two CMS
Both PrestaShop and WordPress are completely free of charge. However, this does not mean that your online store can be put online free of charge, as the question of hosting your website will then arise. Similarly, to enhance your online store, you'll need to integrate add-ons, some of which are not free.
Hosting
For your PrestaShop or WordPress e-Commerce site to be available 24/7, it must be hosted on a computer permanently connected to the Internet - in other words, on a web server. This solution not only guarantees the accessibility of your online store, but also ensures that your data is properly stored. And whatever CMS you choose, you'll have to pay for hosting.
Ease of use
PrestaShop is particularly suited to e-tailers with large online stores. While getting to grips with the CMS doesn't require advanced technical skills, setting it up and managing products does take some getting used to.
WordPress, on the other hand, is easier to use. From site administration to inventory management to the creation of new product sheets, the CMS is accessible to beginners.
Theme and customization
In this area, the two CMS are on an equal footing, with a vast range of free and paid modules to customize your online store. WordPress provides you with thousands of management features that are essential for your online business. These include payment options, inventory management, order management and SEO performance tracking.
PrestaShop boasts an equally impressive catalog of themes and plugins, with over 2,500 themes and more than 4,000 modules to choose from. While the CMS's offering is slightly smaller than that of WordPress, you'll have no trouble finding what you're looking for and building your online store to your exact specifications. As a reminder, PrestaShop offers you all the features you need.
Conclusion
To make the best possible CMS choice between WordPress and PrestaShop, don't hesitate to contact Soledis. Our PrestaShop agency Expert and also specialized in the WooCommerce extension for WordPress, is clearly the service provider who can help you select the ideal solution.