Personalization: the key to a successful customer experience
It's clear that e-commerce growth in France is set to break records year after year. It is set to continue, with an average annual increase of 5,24% between 2021 and 2025 (according to Statista).
More and more people are turning to online shopping for a number of reasons: more user-friendly websites, improved trust on the part of Internet users, and a better experience on the websites they visit.
Time-savings for buyers in terms of simplified ordering, delivery and returns, all of which make online shopping an attractive proposition.
Online product personalization generates 24 % of additional orders, and 26 % of e-commerce sales*.
The user experience is the set of interactions that a web surfer will have on an e-commerce site. The more fluid, rapid and positive the experience, the higher your conversion rate and the more loyal your customer. Today, it's essential to take customer expectations into account by personalizing your site to improve the online shopping experience.
*result from Salesforce's "Personalizing Shopping Experiences" report.
The Prestashop "Buy again" module published by Soledis
This module enables you to display products already purchased by your customer in the Front Office.
and enable him to recommend them more quickly.
Customize your e-Commerce site and boost your sales!
What are the advantages of our Prestashop "Buy again" module?
For your customers, in the front office :
- Time savings and user experience
Quick access to products already ordered via a "Buy again" button or in their "customer account" area.
Your customers no longer waste time searching through their previous orders to find the products they want to recommend.
A page showing recent purchases allows them to simply add the products they want to recommend to the shopping cart and go straight to checkout.
Quick access to products already purchased
Display the latest products purchased by your customers in strategic locations on your website
Direct access to the latest products ordered from the online customer account area
For your company, in the back office :
- Customize your e-Commerce site and make it easier for your customers to find what they're looking for
- Optimize the user experience. Place the "Products already purchased" button and the page dedicated to products already ordered in strategic locations on your website (home, product category page, etc.).
- The module is customizable and easy to set up
Encourage your users to return to your site and increase your sales.
Activate the "buy again" button, customize it and place it anywhere on your site.
Display a widget with a selection of your customer's latest purchases on the pages of your choice.
Customize the page displaying products already purchased (number of products displayed, page title, url...).
e-Commerce expertise and support from Soledis
SOLEDIS, an expert in e-Commerce solutions, offers a dual technical and webmarketing approach. We are a Prestashop Platinum Partner and develop technical solutions tailored to our customers' e-business needs.
