The role of backlinks in Prestashop, how to get quality links?

Also known as inbound links, backlinks are hypertext links placed within Prestashop SEO content. They come from a website pointing to a page on another platform. For search engines like Google, they are considered "votes" for a particular page. The more backlinks your page has, the higher its ranking in search engines.

A quality backlink has a coherent, well-placed anchor text. For it to have a considerable impact, it must be obtained from a trusted site that is highly popular and deals with the same subject as you. The content in which the backlink is placed must be of interest to readers and provide real added value. Natural inbound links have a greater impact if they come from different sources, such as directories, blogs, the press, etc.

On Prestashop, merchants interested in exchanging links can do so. To optimize their natural referencing, they must do so with sites related to their theme, i.e. which revolve around their semantic textual environment. Ideally, you should start slowly, injecting 1 to 4 backlinks every month. Increase the number of backlinks gradually. However, it all depends on your shop's popularity. To ensure that Google takes your approach into account, it's best to set up a dedicated page for inbound links.

Backlinks have two main roles:

• generate more traffic: it just has to come from a very popular site;
• transfer popularity from one platform to another.

Backlinks are extremely useful for generating traffic while helping websites to improve their SEO. When you insert an inbound link into a piece of content, you're recommending visitors to read a similar article on other sites. Thanks to this link, SEOs can help each other.

These links are essential to Google's ranking. It uses them to give you better positioning in the SERPs. If you want good backlinks, implement a backlink strategy called netlinking.

Having lots of backlinks won't get you into Google's top results. It's important that these links are of high quality. If the links pointing to your site come from specialized pages in a specific field, you'll rank higher. You should ensure that your backlinks are well contextualized and placed at the top of the text. This way, Google considers them to be quality links.

For Google, a link is of good quality if it complies with the following rules:

• include an anchor that is relevant to the page or content;
• offer the possibility of improving the quality of the backlink within the page;
• be placed in the context of the page and in line with the domain.

So, if your link is perfectly suited to the domain you're dealing with, it will effectively improve your SEO performance.

To benefit from dofollow backlinks and gain visibility, you can opt for guestposting. You should have contextual backlinks and high-quality guest posts. Specialists working in the same industry as you will publish high-quality content on your blog.

You can also use social networks to promote your content. First, consider all the reviews and comments your community leaves. They could be negative or positive. Answer their questions and take their criticisms into account. The latter will help you improve your service or product. Next, bring new knowledge to your audience by publishing new content. You can add videos and articles. This is a useful technique for demonstrating that you're on top of things. Finally, make sure your content is always of the highest quality. It shouldn't contain grammatical errors or empty sentences. Internet users are interested in informative articles, news, important messages, professional advice...

To analyze your backlinks, you can use the following tools.

• Majestic SEO: dedicated to tracking and analyzing inbound links, it shows the number of links and domains pointing to your website.
• AHREFS: this is a high-performance tool whose extensive database is updated hourly. After searches, the tool displays backlinks and visualizations to track the evolution of links to your site.
• SEMRUSH: this SAAS software is available online. SEO experts use this competitive analysis tool to collect data from search engines. It is used to synthesize the figures and graphs that are indispensable to SEOs.