As we do every week, we bring you tips and recommendations on how to improve your site's performance in order to enhance its natural referencing or increase its sales. Today, we're tackling the subject of security with the SSL certificate. This is now an important prerequisite for your site, both in terms of natural referencing, site security and user confidence.
HyperText Transfer Protocol Secure, better known as HTTPS - literally "secure hypertext transfer protocol" - is the combination of HTTP with an encryption layer such as SSL or TLS. In other words, the SSL certificate encrypts the data transmitted via the HTTP protocol to protect it from external threats. In particular, this prevents data theft by third parties.
An increasingly important criterion in Google's algorithms
We know that Google's natural search engine optimization is determined by complex algorithms that take a huge amount of data into account. The main data are obviously site content and netlinking, but site security is also a factor. Indeed, the presence or absence of an SSL certificate on a website impacts its SEO. A website using the HTTPS protocol is now "rated" higher, as it is considered more secure for Internet users.
A guarantee of security for your visitors
With the majority of today's most popular sites now in HTTPS format, Internet users are used to seeing the little green padlock preceding the site's URL. They are, however, much less used to seeing a red padlock alert from their browser, indicating the site's lack of security. This can be detrimental to your sales, as shopping cart abandonment can multiply. Reassure your web users/customers and opt for data security.
We can also mention the benefits of an SSL certificate in the event of your site being hacked. Your data, and above all your customers' data (banking, identity...) are not at risk, and you don't expose yourself to a potentially large-scale problem.
Soledis switches your site to HTTPS 
Our experts take the following steps to convert your site to the secure format:
- Purchase and installation of a digital certificate
- Management of http:// url redirects to https://
- Modifying backlinks (external links pointing to your site)
