How do I manage my product catalog in Prestashop?

The success of your PrestaShop e-commerce project depends first and foremost on the quality of your category management. In fact, it's essential that your online store has categories that allow you to group together your equivalent products. This will make it easier for your customers to find the type of product they want.
Remember that all products in the same category must be comparable and even interchangeable.
The categories on your PrestaShop site will define the way your visitors navigate your site. The development of your category tree should precede the creation and editing of your product sheets.

Knowing how to manage your PrestaShop product catalog also depends on optimal attribute management. These are ways of creating product variants on the platform. This is the basis for product options, since you can generate one or more variants of the same product, as soon as an attribute is not identical. And when a product has a minimum of two attributes, you'll be able to product variations. For example, for an item of clothing, an attribute could be size or color.

Prestashop's procedure for creating attributes and declinations involves a number of steps. First, you need to add a group of attributes and certain values (options). Next, you'll need to assign attribute values to your products in the Declinations section.

On PrestaShop, you have a "Catalog/Brands and Suppliers" page that lets you manage and present all the brands and suppliers associated with the products in your online store.

Keep in mind that this functionality is fundamental not only to optimizing the organization of your product catalog, but also to offering the best possible user experience in terms of navigation. At the same time, your e-commerce site will gain in transparency, providing all the information of interest to your customers, such as the origin and manufacture of your products.

A complete product sheet is without doubt the best conversion tool for your PrestaShop online store. So, in the "Catalog" page, click on the "New product" tab and start creating your listing, which is made up of various parameters that you can fully customize. These include :

• the name
• the description
• the photos
• item price

Other tabs allow you to provide visitors with even more information, such as :

• delivery method
• available stocks
• SEO optimizations: title, meta description, url, redirection rules for deactivated or deleted products

To facilitate the use of your catalog, you have access to various Prestashop modules available on the addons. These include Store Commander which lets you manage your catalog en masse rather than product by product, allowing you to devote more time to other aspects of your e-commerce site. What's more, Store Commander lets you automate the description of your images, or copy and paste identical information from one product to another.

Other PrestaShop management modules will help you optimize your time, facilitate your prospects' search process and increase your online store's audience and your sales at the same time.