"If artificial intelligence is able to imitate me, it's because I'm the problem, not the computer.
Alexandre Astier, Director and creator of Kaamelott
Like Alexandre AstierWe trust humans to provide the extra soul that machines don't and never will. Questioning, judgment, intuition, taking into account constraints that are not always explicit, and exchange are all faculties that AI does not have. These skills form the basis of our creativity and our ability to understand and adapt to a customer. This is the added value of a e-commerce agency like Soledis, and that's why we build long-term customer relationships.
At Soledis, we see the complete writing of SEO content for blog posts, for example, as time-consuming as it may be, as a strategic task. Entire businesses depend on the content we deliver to our customers' websites: reputation and online sales. Increasing your visibility on search engines means increasing your sales, and that's no mere anecdote. That's why we use AI for precise, well-defined and time-consuming tasks only, in addition to human copywriting. This is what we use AI for, so as not to lose our added value as a web agency:
Find article topics centered on user needs,
List keywords and lexical fields,
Propose article structures and find equivalent articles.
These elements will serve as a brief for a human writer whose writing will be more relevant than an AI, since it will respect the client brand's editorial line right down to its most implicit nuances. This collaborative approach saves time while maintaining a high level of deliverable quality. This is essential if we are to remain a recognized e-commerce agency.
While we hold this formal position, which some might find a little conservative - but it's the fruit of several years of experimentation and reading - we are nevertheless keen to regularly push back the boundaries by broadening the scope of what we entrust to AI.
Entrusting low-stakes tasks to AI
When it comes to writing product or category descriptions, AI can be called upon to a greater extent. All product information is known, gathered on one page or in a third-party document, and the challenge is above all to avoid "duplicated content", which runs the risk of being dereferenced by search engines. For e-commerce sites bringing together several thousand product references, and for products distributed on several marketplaces, the time spent writing product descriptions is very important and deserves to be optimized.
"It's essential for us to be transparent with the customer about the use of AI. Our PrestaShop, Shopify and WordPress SEO content writing services offer the choice of whether or not to use artificial intelligence, and we supervise this use. On the other hand, the writing of product descriptions is often done by the customer, and they spend a lot of time on it. For this task, we encourage them to use AI and support them in this process."
Yann, Chairman Soledis
AI at the customer's service, to "fill up" your e-commerce site
The creation of a website, then its regular supply of products and content to keep it alive and selling, requires as much work from the e-commerce agency as it does from the customer, who manages his online sales site. The latter has to fill his site with products, images, category descriptions, content articles, etc. This data is often partially existing with suppliers or on one or more pre-existing sites. A website administrator spends a lot of time organizing, sorting, completing pre-existing product sheets or creating new ones. Clearly, AI can be a valuable aid for an e-commerce manager in the process of creating, redesigning or updating his ecommerce site.
Do you manage an e-commerce site? Here's everything AI can do for you:
- Match a supplier catalog with the product file fields to be imported into your Prestashop, Shopify or WordPress site... - Harmonize your product photos (background colors, framing, saturation, format...) before importing them into your ecommerce site. - Reformulate product descriptions taken from your suppliers or even your competitors, avoiding the risk of "duplicated content". - Write or complete standard product descriptions - Writing category and sub-category descriptions, essential for good SEO - Find ideas for topics related to a list of target keywords for your search engine optimization. - Enrich your target keyword lists - Convert content into Google Ads, social network posts, videos... - Translate your videos into written content, which can then be used as blog posts or other content. - Relieve your after-sales service with a chatbot using artificial intelligence
Don't have the time to immerse yourself in AI for all these tasks? That's what an e-commerce agency is for! Don't hesitate to contact Soledis for advice on the choice of AI, the tasks to provide it with, the prompts to give it, how to control its content, ...
The e-commerce agency must be an expert in writing prompts
In all these uses of AI, there is one constant: the quality of the rendering depends on the quality of the brief given to the AI, known as the "prompt". Writing a good prompt, leaving nothing out, using unequivocal terms, contextualizing the request as much as possible, adjusting the prompt according to an initial result generated by the AI are all new skills that require time and expertise.
"Today, the development of AI means that we have to do a lot of monitoring, testing and skill-building to make the most of it. We have to select, test and compare them. And we also spend time scrutinizing our tasks to identify those that are repetitive, time-consuming, without added value, and imagine the ideal prompt to get an AI to perform this task. For the moment, we can't say that AI is saving us time, but in the short to medium term, that's obviously the goal!"
Yann, Chairman Soledis
The web developers or webmarketing project managers who use AI at Soledis must be experts in their field. The quality of the prompts and the validation of the results proposed by the AI depend on it. This is why AI will not replace human work. Rather, it will transform and even enrich the work of an e-commerce agency like Soledis.
To conclude, in the work of an e-commerce agency, there's a part of feeling the customer and non-verbal understanding of the culture of a company or a market, which make our added value as an e-commerce agency. AI will enable us to save time on very operational tasks, so that we can better exploit the human element that makes us so relevant in our consulting role.
