Key stages in the development of a website: guide from a web agency in Brittany

Between the brief and the delivery of your turnkey site, there are many milestones to cross! By entrusting your digital project to a web agency in Brittanyyou'll have a dedicated contact person to guide you step-by-step through the process. creation of your website. Here are some of the main stages in website development:

• Gathering your requirements and taking your brief This first meeting is crucial, as it enables you to define your exact expectations and objectives. A dedicated project manager is on hand to help you sketch out the broad outlines of your project. Whether you just want a showcase site to present your company, or whether you want to get started in the e-commerceA constructive exchange will help you see things more clearly.
• Drafting project support documents the specifications is a document with contractual value that provides a framework for the project, setting out the defined objectives and their materialization in the final product. Functional specifications deal with technical aspects, such as site functionalities (e-commerce module, user services, newsletter), choice of technologies, CMS and hosting, as well as referencing guidelines. These documents are validated on the customer's side and used as a working basis by the production teams.
• Project planning and budgeting in the spirit of respect QCD (Quality/Cost/Delivery). Calling in a professional guarantees that your website will be up and running on time, and within your initial budget.
• Zoning/tree structure Tree structure: This stage defines the site map, the content of tabs and sections, the number of pages and internal navigation. The tree structure can be more or less dense, depending on the site's objectives. A showcase site generally comprises just a few pages, while e-commerce sites offering several product categories can integrate a full-fledged online catalog. By using a web agency in BrittanyFor example, you can call on SEO experts to help you choose the right headings, and on ergonomists to suggest more intuitive navigation to improve the user experience.
• Design/graphics Web design: production of mock-ups and storyboards by the creative team, validation of visual elements and graphic guidelines. Web agencies have creative profiles who can translate a brief into an aesthetically pleasing graphic proposal, in line with the main web design standards (UX design and responsive design). If you already have a logo and visuals, these can be used as a creative basis (colors, shapes and typography).
• Integration Site design: creation of the site architecture from supplied templates, cutting out the mock-ups and designing the pages in HTML and CSS (according to W3C standards).
• Front-end development (visible part of the site) The main functionalities, payment and newsletter modules, and secure customer accounts are now online.
• Back-end development (hidden part of the site) These include database creation, server configuration, middle and back office development, analysis interface and order management tools. PHP and JavaScript programming languages are commonly used.
• Content upload via CMS This part is generally handled by the webmaster or the customer himself. To improve referencing, content must meet the following criteria SEO standards (tagging, choice of relevant keywords, internal linking).
• Acceptance and validation The site is checked for bugs and malfunctions on all browsers and on mobile devices. Once the site has been validated from a technical and graphic point of view, and once the customer has given his approval, it goes online.
• SERVICE the agency specializing in website development in Brittany will carry out maintenance operations, such as updates, and help you develop your site according to your needs.

Visit website creation to promote your business locally requires a good knowledge of the regional market. To find out how your direct competitors are positioned, and how they have chosen to make the most of digital media, it's essential to call on the services of an expert. web agency in Brittany.

Visit website development in Brittany can't be improvised. To get your site up and running and performing, it's essential to surround yourself with certified specialists. The web is a highly competitive environment, even when you want to promote your business in a niche market. If you want to break into the local market, working with a service provider who has a solid foothold in the field can prove to be an invaluable asset. A web agency in Brittany with an extensive portfolio of customers, including in your sector, will be better placed to understand your business challenges and translate them into an effective, long-lasting functional solution.

On the other hand, it's important that each stage in the development of your website is validated by you. You'll be asked to approve mock-ups, the first draft of your site, and then the final version. Physical proximity to your agency is therefore essential, not only to facilitate the organization of meetings, but also to better communicate your needs and requirements to the technical team. In particular, an agency specialized in local website design can help you deploy the most appropriate SEO strategies to improve your site's visibility. visibility on geolocalized queries.