Best web agency in Brittany: Choose it for your project

Before choosing an online web agency, it's essential to clearly define your needs. Depending on your objectives, the realization of your project will require very different skills.

By not taking the time to determine them, you run the risk of opting for a digital agency that will ultimately be unable to help you effectively. Some agencies are generalists (generally referred to as 360° agencies), while others specialize in certain areas.

You can even go so far as to write a specifications to summarize your expectations. The advantage of such a document is that it will accompany you throughout your project.

Here are a few questions you should answer before considering working with a web agency in Brittany:

• What are your main web objectives?
• What type of service(s) are you looking for?
• If you're designing or redesigning a website, what functionalities should it offer?
• What is your budget for this project?
• Do you have any time constraints?

When it comes to making an initial pre-selection, there are several additional options available to you. You can, of course, search online, using a search engine. Choose a local agency to benefit from local expertise and gain fluidity in your communication.

Take the time to check out each agency's website and social networks, as this usually provides a revealing first glimpse of their expertise. You'll also find references and case studies. And don't forget to check online reviews, whether on Google or on specialized platforms.

Finally, as well as searching online, don't hesitate to ask your personal and professional contacts to help you find a web agency in Brittany. Word of mouth is often an excellent way to get reliable recommendations.

Depending on your objectives, you'll need a digital agency with a number of skills. You'll need to identify these in order to evaluate them.

A company specializing in web marketing can master a number of different areas:

• IT development, to design and maintain a website;
• Safety, to protect your infrastructure;
• SEO (or natural search engine optimization) and content production, to enable your website to appear in the first search results on Google ;
• Paid advertising (paid search, display, etc.), to optimize your online performance;
• Design, to produce attractive tools that reflect your brand image;
• Community management, to guarantee a presence on social networks.

The first exchanges with an agency are precisely the opportunity to ask questions about the team's know-how and the technologies used. This last point is all the more important if your ambition is to create a website.

Indeed, most web agencies use a CMS (Content Management System) like PrestaShop. It's essential that you identify it at the outset of your project.

Throughout the life of your project, the quality of communication between you and the web agency will play a major role. The smoother it is, the better you'll be able to achieve your goals. Once again, rely on your first impressions. Is the chosen company available to handle your needs? Is it responsive to your requests? The same applies to the work process. It must be clear and transparent to all stakeholders. In all cases, it's advisable to define a framework from the outset. Express your expectations before the collaboration begins, so as to avoid any unpleasant surprises.

The question of price is naturally a determining factor when selecting a web agency. When comparing prices, it can be tempting to opt for the least expensive proposal. Beware, however, that an overly competitive rate may be a sign of a lack of quality in the work provided. It's better to pay a little more and get results. Otherwise, you risk wasting your time and money, especially if you have to change web agencies during the course of a project.