Online payment is a fundamental aspect of e-commerce. On a platform like Prestashop, the variety of payment options available and their smooth operation have a direct impact on the customer experience and, consequently, on your Prestashop store's ability to generate sales.
Whether you're just launching your first online store, or you're a seasoned veteran, it's essential to understand the challenges of online payment on Prestashop to guarantee your customers secure, reliable and smooth transactions.
In this article, we'll give you an overview of the different payment types that can be integrated into Prestashop, and remind you of the importance of this key stage in the user's purchasing journey.
The importance of optimizing your online payment process
A functional online payment process is essential for creating a positive customer experience and increasing sales on your Prestashop store. When customers make purchases on the web, they expect a smooth, secure and fast transaction.
The online payment stage is crucial, yet one of the main causes of shopping cart abandonment A complicated payment process, unreliable because it lacks reassurance elements or takes too long, can lead users not to validate their order or to lose confidence in your online store.
Conversely, an efficient payment process helps reinforce your store's credibility. Customers need to be sure that their personal and financial information is protected. Online payment must also meet users' expectations: payment in instalments, deferred payment...
The choice of a payment solution depends above all on a detailed study of your target customers' needs and habits For example, a B2B store will not need to offer the same payment solutions as a B2C e-commerce site.
Payment types supported on Prestashop
Prestashop allows great flexibility when it comes to payment options, enabling you to offer a variety of methods for paying online. The most commonly supported payment types on Prestashop include :
- Bank cards Prestashop supports major credit cards such as Visa, Mastercard, American Express and other local debit cards. This is a widely used option for paying for online purchases.
- Electronic payment wallets online shoppers are increasingly opting for mobile payment solutions or digital wallets.
Prestashop enables the integration of popular services such as PayPal and Lydia, which make payment easier, faster and more secure. - Bank transfers and cheques For customers who prefer more traditional payment methods, Prestashop also supports bank transfers.
- Specific payment methods Prestashop also offers options for payments specific to certain types of customer or regulated markets. For example, the payment by Pcard which enables local authorities to pay for purchases using their level 3 purchasing card.
Configuring payment options in Prestashop
Setting up payment options in Prestashop is a key process for providing your customers with the best possible shopping experience. Payment options are configured directly in the back office of your Prestashop store.
- Accessing the back-office: To begin, connect to the back-office of your Prestashop store. Navigate to the "Modules" tab and choose "Module Manager" to view all available modules.
- Select and install payment modules: in the module manager, you'll find a list of payment modules. Prestashop offers integrated modules, such as bank transfers and checks, as well as third-party payment modules, such as PayPal or Stripe. Select the modules you require and click "Install" to add them.
Another method is to visit thePrestashop addons and download the desired module. - Configuring payment modules: once the modules have been installed, they need to be configured to work properly. Each payment module has its own parameters, such as account identifiers, API keys and security authorizations. Follow the instructions specific to each module to configure them correctly. And be sure to test each module after configuration.
- Set transaction fees and restrictions : In some cases, you may need to set transaction fees or restrictions for certain regions or payment types.
Access the payment settings in the Prestashop back office to make these adjustments. You can also define rules to restrict payment methods to specific types of customer.
And don't forget to update your payment modules regularly to keep up with new security standards and corrective developments.
Integrate third-party payment services
One of the advantages of Prestashop is its compatibility with numerous third-party payment solutions such as Paypal or Payplug via the use of modules.
Prestashop Checkout, a payment module developed with Paypal, is a good example: this all-in-one solution lets you manage multiple payment methods in a single interface, simplifying your day-to-day management while enhancing your customers' shopping experience.
Other factors will influence the choice of a payment solution, notably whether or not a VAD contract is in place, which in turn affects pricing. Last but not least, security is paramount, and payment solutions must comply with the European Payment Services Directive (PSD2).
>> Discover also our tips for choosing the right payment brick for your online store.
Conclusion
Online payment on Prestashop therefore needs to be a carefully anticipated and configured step in order to exploit the full potential of your online store. For all these reasons, don't hesitate to contact Soledis, as a Prestashop Expert *** agency.
Drawing on our 20 years of experience, we have developed partnerships with Payplug, Fintecture, Mollie, Bridge and Alma payment solutions. So many possibilities to offer your customers optimal online payment!
