How can e-commerce training help companies evolve?

For a company traditionally involved in physical commerce, turning to e-commerce represents a real challenge. Indeed, the barriers to entry can be numerous. The first of these is a lack of technical knowledge and skills. To exist on the web and stand out from your competitors, you need a solid background.

For the digitally uninitiated, simply creating a Google My Business listing can be an obstacle course. And what about designing an online store... Even if it is now possible to use a CMS (content management system) such as PrestaShop, Shopify or WooCommerce to set up an e-commerce site without having to code, you still need to be familiar with the digital world.

Resistance to change is another common obstacle in traditional companies of all sizes. Why change a recipe that has worked for years? If you're a business leader faced with this type of situation, don't ignore it. On the contrary, listen, discuss and explain the reasons for change to your staff. This is essential if they are to accept the change and support its deployment.

Finally, it should be borne in mind that any digital transition can lead to varying degrees of difficulty in adapting. E-commerce is a fast-moving sector. Upheavals are permanent. Your company must be able to adapt to this new market dynamic.

Given the many challenges involved, specific training seems essential, even vital. It's the best way to acquire, in the shortest possible time, all the technical skills needed to develop an online business. In particular, you'll learn how to manage an online store, from putting products or services online to order delivery methods, stock management and returns.

You'll also learn about all the techniques you can use to increase your visibility on the Internet. In other words, you'll learn how to design a digital marketing strategy, including SEO (Search Engine Optimization), SEA (Search Engine Advertising) and SMA (Social Media Advertising).

Mastering e-mail marketing is just as important, as this approach will help you both win new customers and retain existing ones.

Another point not to be overlooked is your understanding of the major trends in the online market. Once again, this is a constantly evolving sector. Knowing how to detect weak signals in order to anticipate tomorrow's opportunities is a wonderful way of developing your business.

In concrete terms, what can such training do for you? For your company, the benefits are manifold. On the one hand, it will increase your online visibility. By implementing the right marketing actions, you'll be able to attract qualified traffic to your store. In concrete terms, Internet users arriving on your e-commerce site will show greater interest in your products or services.

Naturally, your conversion rate will improve, and your sales will increase exponentially. What's more, you'll know how to offer your customers an optimal shopping experience. When it comes to online sales, the slightest grain of sand in a prospect's journey can result in a lost sale. By optimizing these paths, you'll improve customer relations and encourage your customers to come back and order from you. Finally, mastering a wide range of e-commerce skills is the only way to adapt quickly to changes in your market.