How can a Shopify agency optimize the performance of your online store?

Before implementing corrective actions or launching major projects, such as redesigning your e-commerce site, you need to know exactly where you stand. Calling on a Shopify agency gives you the benefit of an outside view of your online business. A team of experts will carry out a technical analysis of your e-commerce site to detect any problems or malfunctions. Site audit is a comprehensive service that identifies any performance problems: lack of visibility, display problems on mobile devices, slow loading speed, etc. Thanks to their in-depth knowledge of Shopify, specialized agencies can carry out an effective audit, without missing a detail.

Internet users are increasingly impatient and versatile. If your site's pages load too slowly, they'll be tempted to visit your competitors' sites. To avoid this pitfall, you can entrust the optimization of your pages' loading speed to a technical expert. He or she can take a number of corrective actions, such as image compressioncaching, scripting and source code optimization. A fast-loading site, especially on mobile, helps improve your visitors' user experience. This technical optimization also has an ipositive impact on your natural referencing. Search engines penalize sites that display too slowly.

Did you know that over 60 % of Internet users search for products and services on their smartphone? Online stores developed with Shopify using responsive design templates are generally designed to display correctly on mobile devices. However, adding modules or custom graphic elements can modify the initial ergonomics. The developers and integrators at Shopify agencies can check that your store displays correctly on mobile, as well as on all browsers.

The success of your Shopify site depends to a large extent on your visibility in the search engine results pages, especially Google, which is the most widely used search engine in France. Being well referenced on strategic keywords related to your business allows you to acquire more targeted traffic and generate more sales.

For improve your SEOthe SEO of your Shopify agency will implement several strategies, such as creating optimized content, optimizing meta tags, rewriting URLs, optimizing your robots.txt file or improving your site's internal linking. Each service is tailored to your needs and any shortcomings of your site.

To enhance your visitors' experience and navigation on your site, it's essential that your online store is perfectly organized. The content management service offered by your Shopify agency includes category hierarchization, product classification and creation of optimized content to enrich your product sheets and blog. An optimized customer journey can improve your conversion rate, help you generate more sales and increase the average basket size.

Thanks to traffic analysis tools such as Google Analytics, but also Looker Studio, the webmarketing specialists from your Shopify agency can produce regular reports and take stock of the performance of your online store or promotional campaigns. Based on the results analyzed, they'll suggest relevant optimizations.