Did you know that over 50% of searches on e-commerce sites end in failure? All too often, the fault lies with an inefficient search engine.
Richrelevance has been working for over 2 years on a new a tool that finally takes into account web user behavior. From January 2017, it will offer an ultra-personalized search engine called "Find". This will take into account users' intentions, context and purchasing preferences.. Everything is done to optimize the user experience and enable customers to express their purchasing intentions. This is very easy in a physical store, but can be very frustrating on an e-commerce site.
Find is the promise of being able to offer more relevant products and go beyond customer expectations. To be able to offer them the right product even when they don't yet know exactly what they're looking for!
Other features include auto-completion, multi-language, synonym management and auto-correction.. This will improve findability* and therefore the conversion rate on your site! *Understand the ease with which customers find the items they want to buy.
Personalizing the customer journey is once again the focus of innovation. We look forward to 2017!
