Data management is becoming strategic in e-commerce. Tracking orders, knowing your customers and their behavior, optimizing inventory management... All this is only possible with reliable, real-time monitoring of your e-commerce data. Connectors between your online store and your management software (POS software, ERP, CRM, PIM, WMS...) can be a strategic investment!
Good data governance is essential
The rapid evolution of the industry has introduced major challenges in data management and governance. Each department within a company manages data in its own specific way, requiring effective coordination between the various business lines and IT systems.
Companies use a variety of software to meet their specific needs: ERP for accounting data, CRM for customer information, WMS for logistics, and PIM for product data. This diversity forms a complex ecosystem in which each software has a key role to play.
The e-commerce site, master of orders (at least part of them) with their impact on inventory and customer data, is an additional brick in this IT ecosystem specific to each company.
It enriches the system with information on customers, orders and stocks. Data exchange between the e-commerce site(s) and other management software becomes crucial to minimize errors and maximize business efficiency. To this end, various connectors are available to enable real-time synchronization between a PrestaShop, Shopify, WordPress or other site and an ERP, WMS, PIM, CRM or cash register software.
Defining clear data governance is essential to determine which software manages each type of data at each stage of its lifecycle. This clarification ensures efficient and secure data management. It will also enable you to configure your connector properly.
Install connectors between its various business bricks: e-shop, ERP, CRM, WMS, etc.
To succeed in e-commerce, effective data governance is essential. It is crucial to define which software has primacy over each type of data, from product sheets to customer information. Data flows must also be defined: which data will impact which software, how often it will be updated, etc...
That's why the expertise of an e-commerce agency like Soledis, specialized in Prestashop, Shopify and workflow management, quickly became indispensable. Soledis created SoConnectorto connect PrestaShop, WordPress and Shopify with ERP or other third-party software (WMS, CRM, PIM, POS software).
Soledis stands out for its expertise in data flow management, its analysis of business needs, and its nocode ETL parameterization. Their interfacing with e-commerce CMS such as Prestashop or Shopify and various management software such as EBPSAGE 100, Divalto and Cegid is a key skill. Soledis takes the time to think about data governance, ensuring efficient, long-term systems integration.
The challenges of synchronizing data between IT bricks
This automation of data flows between different software programs is sometimes complex to set up.
First, identifying critical data flows is an essential step. Our experts start with a detailed business analysis to understand the company's internal processes, establishing a suitable data governance strategy. The data synchronization implemented by Soledis will be tailor-made and perfectly adapted to your needs.
Secondly, data standardization is not straightforward due to the diversity of data models between software packages. For example, harmonizing customer lists or product descriptions requires a meticulous approach to ensure consistency of information.
Thirdly, a connector of this type can evolve over time, requiring updates to match those of your software. Soledis' experts take care of setting up the connector - using a nocode ETL - and then providing long-term application maintenance. Even the day you change your ERP or upgrade your website, Soledis guarantees that your connector will be able to adapt to these changes.
With a robust solution like SoConnector, they enable future ERP or e-commerce CMS changes while maintaining a solid, adaptable data infrastructure.
More than just a connector
SoConnector simplifies data synchronization between ERP, CRM or PIM and your e-commerce platform, automating the management of orders, customer data, inventory and product returns. This integration enhances customer confidence and satisfaction thanks to reliable, up-to-date information, while optimizing customer service efficiency and inter-team collaboration.
Using SoConnector frees up valuable resources, enabling you to concentrate more on the strategic development of your business, making it an essential asset for optimizing your e-commerce performance.
Finally, with its nocode connector, Soledis facilitates complex data integration, underlining the importance of synchronizing e-commerce sites with third-party software used by all company departments. This approach guarantees efficient and secure data management, essential for optimizing your processes and growing your e-commerce sales.
