The notion of cybersecurity is increasingly present in society. Indeed, with the arrival of more and more connected objects, it's the talk of the town.
The French are increasingly concerned about their personal data
Today consumers are increasingly informed from data security breaches. Following the various cyber attacks distributors, 73 % of French are concerned about the protection of their personal data and 70 % want to be sure they are treated safely. And for good reason 40 % distributors say they have been victims of a cyber attack compromising their customers' financial or personal data between 2015 and 2017. Yet only 21 % of consumers say they have had knowledge of such an incident.
Visit consumers expect e-tailers to implement cybersecurity measures as well as to be more proactive. transparency about them. What are the benefits for e-tailers of implementing new cybersecurity measures?
Cybersecurity: a competitive advantage?
For 77 % of consumers cybersecurity is the third choice criterion. This criterion is second only to product availability and quality. to criteria such as price or brand reputation.
Cybersecurity could well have a number of other benefits for your e-commerce business:
- 40 % of consumers would be willing to spend at least 20 % more with online distributors who have earned their trust
- This would make it possible toincrease customer satisfaction by 13 %
- Possibility of recording a annual revenue up 5.4 1TP3Q
The installation of cybersecurity measures as well as a transparent communication around them will allow you togain a competitive edge. Indeed, the consumers are willing to pay more for an e-tailer protecting their personal and financial data.
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