Growth in e-commerce
According to Fevad*, the Covid-19 health crisis has boosted growth in the e-commerce sector (read our article on Fevad's key figures for 2021). Whether or not you're confined to your home, as you were last year before the Christmas period, it's a safe bet that most of the end-of-year shopping and early-year sales will take place online. A webmarketing event not to be missed! Here are a few tips to help you stand out from the ever-growing crowd of e-tailers.
Christmas 2021/Sales 2022 calendar
For many, Christmas shopping begins in mid-November, with the first peak on Black Friday! If you still have any doubts about your current stock.
The second peak of consumption is during the two weekends just before Christmas, December 11/12 and December 18/19, then the week before Christmas. Plan the graduation of your promotions, the rhythm of your adwords campaigns and your newsletter mailings according to this calendar. We can help you fine-tune your webmarketing strategy.
The 2022 winter sales are scheduled to start at 8am on January 12, 2022 and end on the evening of February 8.
Trends in 2021-2022
Express home delivery
Offer as many delivery options as possible. According to Fevad*, 86% of buyers prefer home delivery, 64% choose collection from a relay point, and 41% choose click and collect.
If you offer express delivery, highlight it too: the closer Christmas gets, the more it's a decisive selling point for last-minute purchases! And don't hesitate to play up what remains a cost, but which represents a real advantage for Internet users: lower carriage costs, free delivery etc...
Tough competition on Google Ads
The most sought-after keywords will once again be: Christmas gift, gift card, Christmas gift idea... E-tailers know this and will do everything they can to appear at the top of the results on Google or via the Internet. buying Google Ads. Given the cost per click (CPC), your strategy may be to boost your natural referencing, invest in social networks and newsletters.
Find out how our webmarketing experts can help you make the most of these events in this article : "Boost your sales operations with webmarketing and don't hesitate to contact us for support."
*https://www.fevad.com/wp-content/uploads/2021/08/FEVAD_CHIFFRES-CLES_complet_vdef.pdf
