Planet Tools: a Prestashop agency with SEO expertise

In the fast-paced world of e-commerce, Planet Tools made a decisive choice: entrusting the redesign of its site to a Prestashop agency SEO expert. This decision is far from insignificant for this company, which has already experienced an unfortunate redesign that heavily impacted its natural referencing during its last update. Frédéric Noilhac, Planet Tools' CEO, is approaching this redesign with calculated caution, seeking not to reset his online business but to propel his web performance to new heights.

"My decision to work with Soledis was no accident. Their performances have crossed borders as far as Grenoble".

Frédéric Noilhac, Planet Tools CEO

Planet Tools, a BtoC and BtoB retailer specializing in professional tools

Specializing in the sale of top-of-the-range professional tools for private individuals and professionals, Planet Tools captures the essence of a market where needs meet. Amateur enthusiasts demand the same equipment as experts: renowned brands, quality equipment for their workshops, specific tools such as fully-equipped trolleys and workshop furniture. With this diverse customer base in mind, Planet Tools has designed its online sales site, while remaining faithful to the open source Prestashop platform. As a reseller of major brands such as Ks Tools, Sidamo, Kraftwerk and Prevost, Planet Tools offers tailor-made services for professionals.

"Our strength lies in our product expertise and after-sales service."

Frédéric Noilhac - CEO of Planet-Tools

In a field as competitive as tools, natural referencing on search engines such as Google is of paramount importance. E-commerce players vie with each other to rank in the top three or top ten results for specific keywords. Planet-Tools has spent several years fine-tuning its natural search engine optimization (SEO), a key element of its success in online commerce. The company is therefore looking for a Prestashop agency capable of technically managing the redesign of its site, while offering a webmarketing strategy to match its ambitions.

Soledis, a Prestashop agency with a 360° service offering

Soledis, a Prestashop agency based in Vannes and Nantes, has positioned itself as a 360° agency. Technically speaking, Soledis is a solid agency, since it is a Prestashop expert*** with some twenty developers trained in Prestashop, capable of integrating a Prestashop site as well as carrying out specific developments. " An e-commerce site remains at the service of a business plan "says its Chairman, Yann Tertrais. With this in mind, Soledis offers its customers a 360° approach, integrating a business vision into the technical perimeter, and benefiting from specialized webmarketing teams, organized around skills in auditing, consulting, e-commerce strategy, SEO, SEA and dataviz.

 

" Between the people from Brittany and (almost) Grenoble, distance counts for less than mutual understanding of the same goal: to ensure a fast, smooth Prestashop overhaul, enabling a strong acceleration! "

Yann Tertrais - Chairman Soledis

Soledis proposed to Planet-Tools that its technical and webmarketing teams work hand in hand through the following steps:

1. Market study, e-commerce forecast
2. Strategic audit to qualify the initial situation and make technical recommendations at every stage of the website redesign to optimize the natural referencing of the new PlanetTools site.
3. Implementation of a blog and various webmarketing tools at the same time as redesigning the website on Prestashop 1.7
4. Post-redesign webmarketing and technical support (technical adjustments, user behavior monitoring, ongoing technical and functional improvements, etc.).
5. Looker Studio e-commerce performance tracking dashboard (business results, target tracking, visibility channel focus)
6. Close, long-term support through bi-weekly check-ups.

Results that meet and exceed expectations!

" Soledis didn't push me to consume the service, quite the contrary. This ROI focus enabled us to maintain our SEO positions, while significantly increasing traffic and sales. As for the details of the recipe, they will remain between us. 😊 "

Frédéric Noilhac, Planet Tools CEO

The Planet Tools website has retained 100% of its SEO positions following the redesign of its Prestashop website. Its site is now responsive, with lower page load times and an optimized shopping tunnel. This has resulted in increased traffic, lower bounce rates, higher conversion rates and therefore improved sales for Planet Tools. The key factor in this success is undoubtedly our positioning as a 360° Prestashop agency, with both a technical and webmarketing approach, and the trust placed in us by Frédéric Noilhac when he asked us to take part in his e-commerce forecast.