CHAMPGRAND - Operational and strategic support

Champgrand sells ready-to-wear and accessories specialized in outdoor activities such as farming, fishing, horseback riding, hunting and gardening. Its online sales siteThe new Soledis store, refurbished in 2020, complements the activities of two physical stores.

1. An evolving website, responsive follow-up

In 2020, Soledis supported Champgrand in the redesign of its website under the Prestashop 1.7 for greater flexibility and a responsive design site. Since the redesign, sales have doubled and traffic is growing in double figures.

But Champgrand understood that their e-Commerce business would run the risk of running out of steam if they didn't keep this new tool alive. As a result, Champgrand's e-commerce site is constantly evolving, keeping pace with the team's commercial activities.

Soledis provides a project manager dedicated to post-launch developments, in order to adapt to this type of highly dynamic customer, full of ideas. The need is almost immediate, the customer's world is already known, commercial management (quotation, validation, invoicing) is accelerated... Soledis has adapted its processes to be able to react quickly.
Since going live, Soledis has implemented a blog to improve their natural search engine optimization (SEO), a connection with their Sora Caisse SOP cash register software, and a connection with an OMS (Order Management System).

Thanks to the continuity of service guaranteed by Soledis, and the pace of activity offered by the teams on the customer's side, Champgrand is a site full of life, with a constant renewal of functionalities, and this is reflected in sales.

"The redesign of our website was right in the middle of launching our big season, so it was a stressful time for everyone. But I appreciated the fact that Yoann and Freddy came to visit us, that they took the time to understand our day-to-day operations. That's what anchored our relationship over the long term. Since then, the daily follow-up with Adrien has been very fluid and pleasant. We deal with the positive rather than the urgent! Soledis knows how to find solutions that really suit us. I like this ability to adapt." Alec Lorphelin, manager of Champgrand

2. Centralized e-commerce management with BoostMyShop and Sora Caisse SOP

Champgrand also needed to structure its e-Commerce activity in order to grow. Soledis therefore took advantage of this redesign to initially offer picking and order processing modules, which were quickly replaced by BoostMyShop's "myFulfillment" solution. The challenge, of course, was to connect this management tool to Prestashop so that Champgrand could manage its offline activity (its two physical stores) and its online sales in the same way.
Drawing on its expertise in e-Commerce flow management, Soledis ensured the interconnection between these two tools, and a few months later with the Sora Caisse SOP software. As a result, orders, stock levels, shipments and sales are automatically updated on each interface. No time is wasted entering data, and there's no risk of error.Discover SoConnector, Soledis' ERP connection offer

3. Strategic management supported by Google Data Studio

Given the commitment of Champgrand's teams to boosting their online sales, and the professionalization of their business with the implementation of an OMS and a cash register software, Soledis suggested that the company go even further with a Google Data Studio Connector module.
It's a powerful datavisualization tool at the service of e-Commerce strategy.

Thanks to clear dashboards tailored to the KPIs desired by Champgrand's management team, data from both the merchant site and its Google Analytics account are gathered, sorted and formatted in a clear, graphic interface.
In this way, Champgrand's managers can see at a glance their sales, average basket, number of orders, etc. They have access to a detailed table by product category, a detailed table by brand and another by product to see exactly what is out of stock.

The number of new customers, the percentage of visitors coming from SEA (search engine advertising), the number of orders placed on cell phones and the geographical distribution of customers are also information that can be accessed at a glance and used to steer webmarketing actions.

NodalMedia's teams have designed customized dashboards for Champgrand, and analyze this data with him during monthly meetings to help him make the right decisions in managing his e-Commerce activity, and decide on the evolution of certain dashboards or KPIs.