As aecommerce agencyWe're well aware of the security risks facing online stores. One worrying threat is site cloning. By using your site's RSS feed, for example, ill-intentioned people can create an ecommerce site that looks very similar to yours, thus deceiving your customers.

For example, type "Grenson shoes" into Google. First you'll find the official site, then a retailer, and in third place, a fraudulent site: grensonparis.com . The resemblance with the official website of the famous English shoe brand is striking, and the prices are hyper-competitive. During sales periods, when you're looking for the best price, it's really easy to be taken for a ride!

Hackers are very good at SEO and attract customers with very aggressive promotions. With more regular updates than you and strong traffic growth, the hacked site can even surpass the official site in SEO positioning.

That's why it's essential to work regularly on your webmarketing and monitor your website activity on a daily basis. This allows you to quickly identify anything unusual and react quickly. The Soledis ecommerce agency can support you in both these areas.

The impact of cloning your online store on your ecommerce business is dramatic: lost sales, unhappy customers, and damage to your brand image. Fortunately, there are strategies to prevent and counter this risk.

How can we prevent this risk?

  • Regularly monitor SERP results for your main keywords, especially if you notice a drop in traffic.
  • Also keep an eye on your SEO position: if you lose a place on your brand name, look to see who has moved ahead of you.
  • Keep an eye on the source of your traffic too: if internal links are preserved, the pirated site may link back to yours.
  • Make sure you're using the latest version of your CMS, whether Prestashop, Shopify or WordPress, change your passwords regularly and install a website protection plugin.

What can you do if your site has been cloned?

  • Send a withdrawal notice to Google : https://support.google.com/legal/answer/3110420?visit_id=638421199595578162-1536544825&rd=1
  • Gather evidence: take screenshots of the cloned site, especially the "About us" or "Who we are" page. If your photo or name appears, it's identity theft! Also capture the Google SERP on which the cloned site appears, and attach it to your Google takedown notice.
  • Use WHOis to find out where the site is hosted and, if necessary, the name of the host. This will enable you to notify the host of any illegal content.
  • There are also tools available to find IP addresses, but they offer little guarantee of reliability. If you find an IP address, block it from your RSS feed.
  • Warn your host, your advertisers and your customers! If they get caught, their bank insurance won't be able to do much about it as long as they're the ones who made the purchase...

Our commitment as an ecommerce agency

We understand the importance of security for our e-commerce customers. That's why we offer a continuous monitoring service to detect any unusual activity on their sites. With our advanced tools and SEO expertise, we help our customers stay top of the search results while securing their online presence. Discover our full range of services secure hosting and monitoring here.

In addition, Soledis ecommerce agency offers a comprehensive datavisualization service to help you track your online activity as well as your webmarketing and ebusiness performance. Our Looker Studio experts (Google's free datavisualization service) will :

  • collect your ecommerce data (whether from your ERP, Prestashop or Shopify website, Google ads, Google Analytics or Google Sheet...)
  • Identify your reporting needs based on your business, processes and KPIs
  • Create your own customized dashboard
  • Accompany you every week as you read these datavisualization tools to help you make the right decisions.

Discover our offer NodalVision.

The security of your ecommerce site is a top priority. By adopting the preventive measures listed above and remaining vigilant on a daily basis, you can effectively protect your online store against malicious duplication. At Soledis, ecommerce agency, our experts in IT infrastructure and web marketing, each in their own way, ensure the security and success of your online business.