Black Friday and Christmas, major e-Commerce events
For many e-tailers, Black Friday and Christmas are the biggest sales periods of the year. It's a real shopping rush that buyers never miss. They're on the lookout for new ideas and promotions, and the competition is fierce! Don't leave anything to chance!
Mark your calendars for Black Friday: November 26, 2021! Offers often continue the following weekend, as well as on Cyber Monday.
Anticipate your offers well: buyers are used to aggressive promotions of up to 60% . You may opt for a smaller promotion, but one that is well promoted: a limited number of products, a countdown timer, a large investment in paid referencing, etc.
If you have a small budget, don't hesitate to focus on retaining your existing customers by using other webmarketing tools such as theemailing. Did you know that 25.1% of total sales during Black Friday came from email marketing (source Custora), making it the main driver of transactions. Some online retailers saw an increase in revenue of up to 330% thanks to email marketing.
Our checklist to help you prepare for Black Friday and Christmas 2021
Now it's time to get to the heart of the matter and see how to prepare your e-commerce store for maximum success on Black Friday. Here's a checklist to make sure you don't miss out:
- Anticipate peak activity: fast loading of your site's pages, secure hosting even during peak activity, stock levels, preparation of your teams and schedules...
- Define your offers: Which products? What discounts? For how long? How to optimize the purchasing tunnel?
- Customer relations: warn your customers by emailing, tease out your offers and harmonize your communication on your e-commerce site, your social networks, your emails...
- Highlight your promotion: create a dedicated page, choose an explicit title like "black friday 2021 offer" and choose a 3:4 or 4:3 image to hope to be relayed in the carousel dedicated to Black Friday at the top of the Google SERP (a new feature in 2021).
To find out more, read our article: " Boost your sales operations with webmarketing "
Conclusion
Properly prepared, these commercial operations are a real opportunity to boost your online sales. Your webmarketing actions will have a real impact on your annual sales. Don't hesitate to enlist the support of a web agency like Soledis to optimize the profitability of these events.
