Since September 2017, the one-click payment patent has gone public. Many solutions have arrived on the market, such as We've already told you about Oyst. On-click payment allows you to place orders on several websites using a single account, hosted by the chosen solution. A single code to remember, no need to take out your credit card, a natively responsive solution... This solution facilitates online payment - provided the merchant offers it on his site.
Amazon has also released its Amazon Pay solution. With a base of several million active accounts, the potential is more than interesting. Here's a look back at a Prestashop implementation.
Amazon Pay: more than just a payment method
Amazon Pay is presented as a means of payment. In reality, this service provides much more than just an additional means of payment: simplifies the entire ordering process for Amazon account holders.
On the shopping cart "summary" page, an "Amazon Pay" button allows the customer to connect securely to their Amazon account, avoiding the need to re-enter information already stored in their Amazon account. Customers can then retrieve their address book and payment methods registered with Amazon, while remaining on the merchant site. One click for the delivery address, one click for the payment method, and the order is confirmed!
The aim of this new service is toacquire new customers but alsoincrease their loyalty. A simple, fast and secure shopping experience is an excellent lever for building customer loyalty.
One-click payment, a service particularly suited to cell phones
At a time when the share of online sales on cell phones is constantly increasing, it's important to emphasize that the effectiveness of Amazon Pay on cell phones. Although most sites offer "responsive" navigation, which adapts the presentation to the size of the screen used, it is often complicated to complete the purchasing act on a cell phone. Filling in forms, entering credit card information, etc., generally require patience and even courage!
The service Amazon Pay offers a real advantage here, since you can finalize your order in just two clicks.
Rapid deployment on Prestashop for Amazon Pay
The implementation of this new service on a Prestashop store is relatively simplewith limited installation costs. Integration is fluid and complete, both on the public side for the web user and on the back-office side for the e-merchant. Advanced functions are available directly in the Prestashop back-office, including payment tracking, partial or full refunds, etc.
Visit Amazon's pricing is comparable to PayPal's and remains controlled in comparison with the service provided. For example, the e-tailer benefits from Amazon's policies of advanced fraud protection.
See a concrete example of Amazon Pay deployment at Clef en Ligne website
Feedback:
An easier purchase tunnel, a payment system adapted for mobile devices, increased conversions on mobile... A successful experience!
Don't hesitate to contact Soledis to develop your business with Amazon Pay !
