Adjust your Shopify theme to your brand image

The first step is of course to define your brand image, which is essential to give your website a real identity and to differentiate you from other online stores. The brand image is translated by a graphic charter which defines the logo, the colors, the typography, the style used to talk about your brand.
All these elements must be documented to serve as a reference for any use on the web or other digital platforms.

Once you've defined your graphic guidelines, you'll need to choose a theme. The theme is the set of sections, their design and configuration, that will build the different pages of your website: product sheet, product listing, home page etc.

Shopify gives you access to a wide choice of free and paid themes. These have built-in functionality, are generally optimized for mobile browsing, and are supported by free updates.

You can browse the Shopify theme store or check out our other blog posts on the subject for more information on how themes work.

Once you've installed your theme, you can now customize it to match your previously defined graphic style. Using Shopify's customization tool, you can modify fonts, colors and Call To Action buttons.

You can also add or modify existing blocks in the "Sections" section, on all types of pages on your site: home page, category pages, product sheets, blog posts. These blocks enable you to structure your content and make your pages more pleasant to navigate.

All these small modifications, put together, will enable you to build pages that are faithful to your brand's graphic elements. Don't forget to preview your pages on different devices: computer, mobile, tablet.

Visuals have a major impact on your Shopify site: they help create immersion in your brand universe and should make users want to continue browsing. Careful images are therefore essential for your Shopify store.

The first key element is your logo: it's the little touch that carries your brand and reminds Internet users where they are. You can place your logo in the header, but also in the footer, as well as in your favicon.

Other graphic elements such as icons, background visuals and banners are also important. These are elements that are consistent with your graphic charter and give your web pages a soul, making them unique!

Finally, photos of your products are essential to present them in the best possible way to your users. They must be of high quality, show the product from different angles, and ideally include examples of how it could be used in different situations.

When it comes to fine-tuning your Shopify theme, you may feel lost in the multitude of small changes to be made. However, with a little method, the customization work is made easy. We recommend that you prioritize pages according to importance These include: home page, product sheets, product listings (Collections), contact page, content pages (also known as CMS pages), blog posts, shopping cart and checkout page. The most important thing is to maintain graphic consistency throughout your site.

Finally, you can fine-tune your Shopify theme by adding advanced functionality through apps. These allow you to enrich the user browsing experience by adding an Instagram gallery, chat, customer reviews or even a loyalty program, for example.

You can add them either by application blockswhich are integrated into the theme of your page at the precise location of your choice, either in application integrationsin which case the feature will appear as an overlay on your theme.
Another option for adding extra functionality is to modify the theme code, using code injection.